Boomtown Alternatives for Real Estate Agents - The Legend of Hanuman
agents

Boomtown Alternatives for Real Estate Agents

by


Picture this: you’re a busy real estate professional juggling multiple listings, chasing leads, and striving to keep clients happy. Tools like Boomtown can seem like a lifeline, offering a central solution for lead generation, CRM, and marketing to bring order to the chaos.
But as the real estate industry evolves, your priorities and business software requirements can shift. Maybe you’re looking for software that reflects your business values, or something more flexible to meet the unique demands you’re experiencing in a local market. For others, perhaps the frustrations with a platform’s responsiveness or level of customer support contributes to the need for change.

This guide dives into real estate software options that could become your best business solution. Plus, we’ll let you in on how and why iHomefinder could be the perfect fit.

Understanding Your Real Estate Business Needs

As a real estate professional, choosing the right CRM software is crucial for making your operations less of a hassle and achieving your business goals. Let’s walk through the process of figuring out what you need when it comes to your tech stack.

Identify Your Goals and Requirements

To select the ideal CRM software or marketing tools, start by clearly defining your business goals and requirements. Ask yourself the following questions:

  • What are my short-term and long-term business objectives in my real estate market?
  • What challenges am I currently facing, and how can a CRM software help address those frustrations?
  • Which features are essential for achieving my business goals with a broader team or group of agents and brokers?
  • Do I need a CRM software that integrates seamlessly with other tools and platforms I use?

By tackling this list of questions first, you can pinpoint your specific needs and choose a CRM software that aligns with your business objectives.

What is Boomtown?

Boomtown is an all-in-one CRM platform that provides real estate agents and brokers with an all in one solution for managing new leads, overseeing marketing campaigns, and fine tuning the sales process. The platform’s features include:

  • Lead generation and management: Boomtown captures and manages real estate leads, helping agents stay organized and focused on potential clients.
  • Marketing and email automation: Automate marketing efforts with targeted campaigns and personalization to ensure that you stay top-of-mind with prospects.
  • Vitals reporting: Monitor pipeline and generate detailed reports to make data-driven decisions.

While Boomtown offers a comprehensive set of features, some users might prefer a CRM with a more intuitive interface for easier navigation and use. In the sections below, we’ll explore your options.

Is Boomtown Right for Your Real Estate Business?

While Boomtown has its perks, it may not be the best fit for every real estate business, brokerage firm, or team. Here are a few things to consider:

  • Cost: Boomtown can be expensive, especially for small teams or individual agents. It’s important to evaluate whether the investment aligns with your budget. You can (and should) carefully track return on investment (ROI) when deciding if Boomtown is generating enough revenue for your business.
  • Complexity: With a wide array of features, Boomtown can be overwhelming for some users. If your team prefers a simpler solution, this might be a drawback. Despite this, the Boomtown website is relatively bare, making it tough to get a handle on the details.
  • Customization: While Boomtown’s platform can be customized, it may require additional support and training to tailor it to your specific needs.

Let’s take a look at a few Boomtown alternatives, starting with iHomefinder.

iHomefinder: A Sustainable Real Estate CRM Software Alternative

iHomefinder is a top-notch alternative to Boomtown, offering a range of features designed to support real estate professionals in managing their business effectively.

At the heart of iHomefinder Max is its MLS property search and lead capture features, made possible through IDX (Internet Data Exchange). iHomefinder has been in business over 20 years and maintains the broadest MLS support available in the industry. The property search behavior of leads is used by the CRM for advanced features such as Lead Rating, helping agents to qualify their leads more efficiently, and automated text and email campaigns that include personalized listing recommendations and market insights based on each lead’s property search activity.

Key iHomefinder Benefits

1. Real-time Visibility into Lead Interests
iHomefinder’s platform goes beyond collecting email addresses. It captures and tracks detailed insights into every lead’s property search behavior—what listings they’re viewing, how often they return to see updates, and what price ranges or property types spark their interest. By leveraging this real-time data, you can immediately see when a lead’s interest ramps up or shifts, helping you prioritize your follow-up and tailor your conversation.

2. Personalized, Relevant Communications
With iHomefinder, you can move away from one-size-fits-all drip campaigns. Instead, the platform empowers you to send timely and targeted messages based on specific actions leads take. For example, if a prospective buyer saves multiple two-bedroom condos in a particular neighborhood, you can automatically provide market updates, price change alerts, and new listings that match those exact parameters. Such personalization shows leads you’re paying attention—and you’re ready to provide real value.

3. Contextual Content to Incubate Leads
iHomefinder helps agents strike a balance between staying top-of-mind and avoiding spammy messaging. Because you know each lead’s behaviors and preferences, you can schedule relevant content—think neighborhood guides, local market insights, or upcoming open house schedules—that aligns with what leads are actually looking for. This nurturing approach builds trust over time, positioning you as the local market authority rather than just another sales pitch in their inbox.

4. Better Qualification and Prioritization
Generic marketing funnels don’t help you understand who’s just browsing and who’s ready to buy. iHomefinder’s analytics and tracking features offer clarity. You’ll see which leads have ramped up their search frequency or started favoriting multiple listings—indications they might be closer to transacting. This allows you to follow up with highly motivated leads first while still nurturing less-active prospects through relevant (but not intrusive) updates.

5. Daily Workflow On-The-Go with iHomefinder’s Mobile App
A standout feature of iHomefinder is its mobile app, which empowers you to monitor leads’ activity, stay on top of your pipeline, and manage crucial tasks—all from your phone. Whether you’re between showings or at a closing, you can use the app to:

  • Add new leads
  • Search and contact leads instantly
  • Learn when leads are active through real-time notifications
  • Quickly see new leads and their recent search activity
  • Manage tasks and sync them with your calendar
  • Review saved properties and market updates in real time
  • Access important CRM tools to keep your business running smoothly, no matter where you are

6. Seamless Integration for Streamlined Success
iHomefinder integrates smoothly with popular CRMs and marketing platforms, meaning you can keep all your lead information, behavioral data, and email outreach within a cohesive system. No more juggling spreadsheets or manual lead tracking. Instead, every activity is captured within one dashboard, making your workflow more efficient and your lead follow-up more impactful.

7. “Agent Essentials” Real Estate Coaching
In partnership with Bob Corcoran and Associates, you’ll experience a veteran coach’s proven training program, accessed directly in your account, to fuel your success. With a self-paced video series, resource file downloads, and monthly live coaching events, you’ll transform your approach to branding, lead generation, and deal-making, ensuring you stand out in a crowded market. Paired with the powerful suite of tools in iHomefinder Max, Agent Essentials gives you everything you need to elevate your real estate business and thrive in today’s competitive landscape.

8. Quality Seller Lead Generation
With the Max Pro add-on, 50 high-intent seller leads (no junk leads) with detailed information are added to your account each month.

9. Hard-to-Beat ROI
You only have to close one client to cover your annual cost for iHomefinder Max, and you’ll still be far ahead.

10. Website And Plugin Options
Add iHomefinder Max to any website, or get a professionally designed real estate website included.

Weekly tips are also included with iHomefinder’s Agent Essentials coaching program:

Additional Real Estate Platforms and Boomtown Alternatives

Realtyna

Another alternative is Realtyna, which offers solutions focused on flexibility and customization. Realtyna is known for its WordPress integration and premium web hosting, allowing businesses to tailor the software to their unique needs. Realtyna offers more customization options and competitive pricing, making it a noteworthy contender against a platform like Boomtown.

Key Features of Realtyna:

  • WordPress plugin: Allows for customization of real estate websites, powered by the WPL platform and an internal SQL server database.
  • MLS integration: Supports a wide range of MLS integration options, ensuring comprehensive listing access.
  • Lead capture tools: Advanced tools to capture and manage leads effectively. Integrating a real estate CRM can further enhance these tools by streamlining lead management, automating workflows, and improving sales and marketing strategies.

    Realtyna is ideal for agents, professionals, and brokers who want customization, licensing, demo websites, and mobility.

    Lofty (formerly Chime)

    Lofty is another strong contender in the realm of real estate software, offering solutions to enhance productivity, drive sales, and streamline operations. The platform is uniquely focused on AI-powered features for agents, brokers, and teams.

    Key Features of Lofty:

    • AI-powered CRM: Uses artificial intelligence to provide insights and automate tasks, helping agents focus on high-priority activities.
    • Lead generation: Offers tools for lead gen, capturing leads from multiple sources, including social media, websites, and third-party platforms.
    • Google PPC: Lofty offers a path to conduct multi-channel paid advertising in an easier way. Not only does it optimize lead capture through ad strategies, but it also promotes quick retargeting.

    Lofty is best for real estate professionals who want a comprehensive solution that uses AI for marketing, automation, and outreach.

    Real Geeks

    Real Geeks is another popular alternative to Boomtown. This platform has received industry awards for its reputation, user-friendliness, and potential.

    Key Features of Real Geeks:
    Real Geeks is also more affordable than Boomtown and lists its prices publicly, with a basic package starting at $299/month. This makes it an attractive option for smaller teams or individual agents who need robust CRM capabilities without a high, unsustainable cost.

    CINC

    CINC is another efficient all-in-one solution that promises to help agents grow their real estate businesses and close more deals. The platform boasts of “more leads in less time,” through a 24/7 nurture approach, training and support, and expert masterminds.

    Key Features of CINC:

    • Integrated Marketing: Run targeted email, text, and social media campaigns to stay connected with prospects at every stage.
    • Mobile App: Manage leads, schedule appointments, and communicate with clients on the go using the CINC app.
    • Reporting and Analytics: Gain insights into lead performance and campaign ROI with detailed dashboards and reporting tools.

    Why Consider Alternatives to Boomtown?

    Boomtown is a popular CRM platform designed for the real estate industry. Here are a few reasons you might consider exploring other software:

    Cost and Pricing Model

    Boomtown can be a significant investment, particularly for smaller agencies or independent agents. Some alternatives offer transparent pricing inquiries, allowing users to understand the cost structure before making a big commitment.

    Boomtown’s pricing starts at $1,000/month, with an additional setup fee. While it may seem expensive, the cost can be justified by the features and benefits it offers. However, it’s essential to consider the return on investment (ROI) to ensure that Boomtown is generating enough revenue for your business.

    Pricing Impact on ROI

    To calculate the ROI, consider the cost per lead, conversion rates, and the actual revenue generated from Boomtown leads. By analyzing these metrics, you can determine whether the investment in Boomtown is yielding the desired financial returns and supporting your business growth.

    Limited Customizations

    Boomtown’s platform can be customized, but it may require additional support and training to tailor it to your specific needs, including setting up custom pipelines.

    What Should You Look for in Boomtown Alternatives?

    When exploring Boomtown alternatives, look for a software solution that ticks all the boxes for your business, especially when it comes to where you are in your stage of growth. Agents with only one to two listings each month may not require a suite of advanced features like larger teams require.

    Some of the key features to consider include:

    • Custom pipelines and deal insights: These allow real estate professionals to create personalized pipelines and track deal progress, which makes it easier to manage sales and marketing processes.
    • Budget: Determine what you can afford and look for software that offers the features you need within your budget.
    • Usability: Consider the user-friendliness of the software and whether your team can easily adopt and utilize it.
    • Scalability: Ensure the software can grow with your business and support your long-term goals.
    • Customer Support: Look for software providers that offer reliable and responsive customer support to assist you when needed.

    Specialized Tools for Real Estate

    Beyond CRM platforms like Boomtown, real estate professionals have access to a variety of specialized tools designed to interact with more clients, add new listings, and accelerate sales. Being plugged in can also make or break success, with up to 96% of agents regularly doing business on smartphones and 69% maintaining a professional website.

    Agents viewing a laptop

    Here are a few standout options for tools and platforms:

    • Lead generation sites: These platforms help you capture potential clients’ contact details by offering property searches, market reports, or home valuation tools.
    • Transaction management software: Streamline your workflow with tools designed for digital document signing, file organization, and compliance tracking.
    • Marketing automation platforms: Automate email campaigns, social media posts, and follow-ups to maintain consistent client engagement.
    • Showing management systems: Simplify scheduling, track feedback, and provide real-time updates for a more organized property showing process.

    Putting it all together: Using a combination of these tools can enhance efficiency, attract new leads, and help you close deals more effectively.

    The Future of Real Estate Software in the Real Estate Industry

    As the real estate industry evolves, technology is key to staying competitive. For agents and brokers seeking growth, iHomefinder stands out with robust IDX tools, customizable and connected websites, and streamlined CRM features tailored to specifically meet the needs of the market.

    Exploring alternatives like iHomefinder empowers real estate professionals to serve clients more effectively, simplify operations, and achieve lasting success. That means whether you’re a solo agent or taking charge of a large firm, choosing the right platform can transform your business.

    Take the leap with the best CRM that aligns with your goals and supports your growth every step of the way. Start with a personal demo from iHomefinder.

    Resources

    Support

    Our Support Center is full of resources like our searchable Knowledge Base and training webinars to help you get the most value from your account.

    Contact Us

    Send us your questions, we’re here to help!

    Recent Articles

    Graphic of real estate CRM features

    Picture this: you’re a busy real estate professional juggling…

    efficin effctv

    This week, let’s fix our gaze on the twin engines that power…

    Graphic with article title

    In today’s digital-first world, sellers are looking for a real…

    Article title

    The real estate industry moves quickly, and staying ahead requires…

    Graphic of article title

    In the world of real estate, opportunity often knocks softly.…

    Graphic with article title

    If you want to generate more seller leads in 2025, stop guessing…

    Graphic depicting searching for home sellers

    The real estate market is always in motion. Interest rates shift.…

    Graphic showing a neighborhood

    Here’s the truth: great real estate agents don’t rely on…

    CRM hero 2

    Success in real estate always means staying ahead of the curve—whether…

    Graphic of article title

    In the world of real estate, opportunity rarely comes knocking…

    Graphic of title and real estate for sale sign

    While interest rates do play a role in shaping seller behavior,…

    Graphic conveying winning

    “If you can believe it, you can achieve it.” This mantra isn’t…

    Phone graphic

    In real estate, your database is the foundation of your success.…

    Building your brand graphic

    When you hear the word “brand,” what comes to mind? Perhaps iconic…

    self-confidence graphic

    What’s the one thing that can transform your real estate career…

    self-leadership graphic

    We spend a lot of time learning about tools, strategies, and…

    Embracing rejection graphic

    Let’s dive into something that’s as much a part of our industry…

    Graphic of overthinking

    Success in real estate hinges on effective decision-making and…

    marketplace expert graphic

    In today’s real estate landscape, leveraging an online presence…

    time management graphic

    As a real estate agent, your time is one of your most valuable…

    max mobile graphic

    We’re excited to launch a major update to our mobile app: meet…

    accountability graphic

    In the competitive world of real estate, your success relies…

    Tip of the week featured graphic


    Referrals are one of the most powerful tools in your real estate…

    Max feature updates graphic

    Enhance Your Real Estate Website With Our Enhanced Branding
    At…

    Tip of the week graphic

    Real Estate Networking: Building Your Contact Database
    Consistent…

    Dollar productive activities title graphic

    What Are You Paid To Do?
    Real estate agents only get paid to…

    Max feature updates graphic

    At iHomefinder, we’re always enhancing our products with the…

    Wix iHomefinder logos

    Wix is a popular choice for building business websites thanks…

    real estate success

    As a real estate agent, your business depends on converting leads…

    business checklist

    The fall and winter months are a time where productivity can…

    Community content graphic

    In the bustling world of real estate, it’s no longer enough to…

    neighborhood graphic

    As real estate agents and brokers, it is important to stay ahead…

    graphic of social media posts

    Are you ready to make a splash on social media and start landing…

    Image depicting an agent's success

    In the age of the internet, there is no shortage of competition…

    social media followers

    The benefits of your IDX website should be exploited through…

    Maximizing Your Potential webinar graphic

    Named as one of the top 25 real estate coaches in the country…

    Illinois street sign



    iHomefinder is the exclusive technology provider for IDX…

    Website with IDX widgets

    The IDX website pages provided with iHomefinder accounts include…

    real estate lead profile

    We’re excited to announce a new feature in Agent CRM plans that…

    Agents using CRMs

    If you’re an agent, there are many reasons to have your own real…

    calendar of tasks

    Since effective time management is the secret to boosting your…

    Save money

    Does your real estate website need refreshing? Have you thought…

    properties for rent and for sale

    Real estate investing lists among the oldest and most rewarding…

    efficient real estate agent

    All iHomefinder accounts provide a lead management system where…

    property listings

    Premium Search provides a map search experience that’s fun, friendly…

    referral rewards

    Did you know you can earn cash by referring clients to us, no…

    CLAW MLS map

    As a member of The MLS/CLAW (Combined L.A./Westside MLS), you…

    custom email example

    With account plans that include our Agent CRM, you can send individual…

    iHomefinder email feature guide

    In this article, we’ll take a look at the various options available…

    California scenery

    With listings from Southern, Central, and Northern California,…

    version 10

    We’re excited to announce iHomefinder Version 10 is available…

    people attending an open house

    In-person open house events may not be happening much right now,…

    followup for offline leads

    When you meet a person or receive their contact information from…

    webinar about real estate SEO

    What goes into an effective SEO strategy for your real estate…

    seo performance chart

    Every agent and broker would like their real estate SEO to put…

    Building a Squarespace website

    With a Squarespace website, it’s easy to build and manage your…

    building a Wix website

    Wix is a popular website platform that allows you to quickly…

    agent on brokerage website

    Brokers with agent teams love our Broker plans for their brokerage…

    home sale transaction

    Home service contracts, also referred to as home warranties in…

    property search form targeting

    Because agents often have niche markets they focus on, our accounts…

    marketing content

    You may have heard you should be using videos in your online…

    Lead Source Tracking

    Most successful businesses rely on website traffic from a variety…

    front porch scene

    Not everyone is lucky enough to have a front porch or side porch…

    real estate lead forwarding system

    With an iHomefinder account powering your real estate website,…

    Tasks within the Agent CRM

    In our recent article on increasing your business productivity,…

    productive workers

    Do you feel like you’re losing ground in the battle against the…

    Resolving error message

    If you’re using Optima Express, our IDX plugin for WordPress,…

    homebuyer calculating a mortgage

    The rate for a 30-year fixed-rate mortgage dropped to a new all-time…

    editing a listing

    Promoting your own listings on your site is certainly one of…

    business growth graph

    Just like gutters and downspouts, your lead database needs maintenance…

    real estate seo webinar summary

    Your organic website traffic is one of the most important channels…

    real estate leads searching

    There’s a very important feature in every iHomefinder account…

    real estate contract

    Buying a house sight unseen seems like a radical idea with real…

    developers designing a real estate website

    After you have settled on a design for a real estate website,…

    people buying a house

    Mortgage rates just dropped in the week ending August 6th to…

    featured listings

    All iHomefinder accounts include an option to display Featured…

    St Lawrence County New York

    We’re pleased to announce iHomefinder IDX products are now available…

    home buying activity

    After shutdowns earlier this year, existing home sales have…

    new feature announcement

    We’re excited to announce some brand new features are available…

    WordPress IDX map search

    Consumers love using a map search when looking for properties…

    real estate email example

    Marketing Automation is included with our Agent CRM plans to…

    graphic of an outdoor patio

    If you’re like most people, you’re spending more time at…

    Lead Capture Features

    All iHomefinder account plans include our complete collection…

    real estate market trend graphs

    Different signs from May and June continue to support the claim…

    graphic of checkmarks and people

    Our recent webinar about iHomefinder account features explains…

    graphic of a house with a spotlight

    Now is the time to optimize your real estate website for online…

    working from home productively

    Working from home productively can be challenging when everyone…

    graphic of a video playing on a smartphone

    We’re enhancing our products in response to the new challenges…

    mobile app notifications

    Agents love using our Optima Leads mobile app to manage their…

    Graphic of a house for sale

    With virtual tours now recommended by the National Association…

    real estate open house

    The idea of using Facebook Live for a real estate open house…

    Maximizing Your Potential webinar graphic

    Our April 14th webinar featured guest speaker and award-winning…

    marketing funnel graphic

    With social distancing constraints, virtual tours and video tours…

    graphic of a man and woman looking at real estate

    Buyers who have been on the sidelines waiting to make a move…

    family gathered around a laptop

    Like every area of business, real estate is feeling the impact…

    virtual tour graphic

    Since most property showings and open houses have come to a halt…

    a person holding a phone with a video on the screen

    With more and more people presently practicing social distancing,…

    spring yard scene

    When weather cooperates, this time of year is always good for…

    graphic with charts, email, and people

    Lots of agents wrestle with establishing a consistent workflow…

    top tips for agent accounts

    Get the most value from your iHomefinder agent account! Our February…

    graphic of homes with price tags

    Does our last recession tell the story for what will happen to…

    graphic of a man with a lightbulb above

    Keeping track of appointments, call backs, emails, and other…

    graphic of people looking at data

    Our latest agent solution with a real estate CRM launched in…

    graphic of computer with real estate listings

    One of the most important steps in launching a WordPress website…

    graphic of a smartphone controlling a smart home

    Have you heard the term “Internet of Things” and wondered what…

    graphic of a computer and a marketing funnel

    Clients frequently ask us what percentage of new visitors they…

    marketing funnel graphic

    Do you really need your own real estate agent website if you’re…

    graphic of two people buying a home

    Fannie Mae’s 2019 Home Purchase Sentiment Index (HPSI) increased…

    map of canada

    Postal code is a popular property search option but it can be…

    graphic of a woman holding a megaphone

    By partnering with iHomefinder through our Partner Program, web…

    graphic of a man looking at a graph

    On December 2, we announced an exciting new service for agents…

    real estate webpage template

    In our article Real Estate Website Design With WordPress, we…

    graphic of little houses

    Pocket listings are off-market listings which may never reach…

    graphic of people holding up their phones

    It’s time to put the power of a business app for real estate…

    Real Estate CRM

    What Is A CRM?
    CRM stands for customer relationship management…

    real estate appraisal guide

    Appraisals are an important part of real estate transactions,…

    MarketBoost

    If you’re like most agents, you don’t have a lot of time to research…

    Millennial deciding to buy a house

    Millennials now number about 83M or over a quarter of the nation’s…

    Agent showing home

    If you’re relying on your real estate newsletter and maybe some…

    control panel redesign

    The Control Panel provided with iHomefinder IDX accounts is the…

    image of community

    Most real estate professionals are familiar with the concept…

    Marketing Automation

    Immediate follow-up with every new lead is critical for your…

    idx website

    This article provides everything you need to know about iHomefinder…

    IDX website nurturing leads

    So you’ve launched your IDX website with all kinds of property…

    WordPress Tips for iHomefinder IDX

    If you’re new to iHomefinder IDX and/or WordPress, this webinar…

    plan your real estate website success

    Most agents and brokers count on their real estate website to…

    Outperform your peers

    Timing is key in business, especially in real estate. Home buyers…

    Optima Leads | App for Agents

    Your mobile assistant is here! Optima Leads, our app for iOS…

    December 2019 US Real Estate Market Update

    Note: December 2018 data below are the most recent released by…

    November 2018 Real Estate Market Update

    Note: November 2018 data below are the most recent released by…

    WordPress | IDX | SEO

    There used to be a time when having lots of generic pages of…

    picture of houses in an urban area

    Note: October 2018 data below are the most recent released by…

    Responsiveness and Revenue

    Timing is everything in real estate. Consumers expect prompt,…

    Home

    Note: September 2018 data below are the most recent released…

    Social Apps

    You may already know MarketBoost automates website and email…

    Zapier Integrations

    We’re very excited to announce new Zapier integrations! You can…

    5 Ways to Become a More Efficient Real Estate Agent

    The real estate industry is very complex and always evolving.…

    Provide a Compelling Search Experience with Premium Search


    Premium Search provides an property search experience that…

    Lead Generation Ideas for Real Estate Agents and Brokers | iHomefinder

    Updated June 2018



    Technology-driven solutions are the…

    3 Facebook Strategies

    Updated for 2018

    Social media can help your agent team generate…

    What is a CRM and Why You Should be Using One as a Real Estate Agent | iHomefinder

    Customer relationship management (CRM) offers busy agents the…

    iHomefinder's ONE CRM What Sets Us Apart from the Rest | iHomefinder

    There is a lot of variation within the real estate industry,…

    iHomefinder Online Review Infographic Guest Post Header Image 20170607

    Online reviews help us decide where/what to eat, what to watch,…

    nurturing leads with market data

    How do you manage lead nurturing activities with all the direct…

    SEO Tips Part 3

    This is the third and final post in this series of posts covering…

    SEO Tips Part 2

    This is the second of three posts discussing how your iHomefinder…

    SEO Tips Part 1

    All iHomefinder accounts provide an indexable IDX solution, allowing…


Share this content:

I am a passionate blogger with extensive experience in web design. As a seasoned YouTube SEO expert, I have helped numerous creators optimize their content for maximum visibility.

Contact

Leave a Comment