Bell internet and TV prices are set to go up for some Canadians tomorrow, so remember to check your bills.
MobileSyrup reported back in December that Bell was planning to increase prices. The company notified some customers last year about the upcoming price change, which was set to take effect starting February 1st, which is tomorrow.
Impacted customers will see Bell internet plans increase by $4/mo, while TV services will increase by $2.50. However, not all customers will see the increases.
At the time, Bell said the price hike was to invest in network infrastructure, a fairly boilerplate reason often offered by Canadian providers when they raise prices.
Moreover, Bell has been regularly raising prices for customers over the last several months. In February 2024, Bell increased wireless rates for some customers as much as $6/mo. It also raised internet prices on July 1st — nothing says Canada Day like higher internet bills! Later that same month, Bell hit Manitoba with another $6 wireless price increase.
The constant price hikes are extra frustrating as Bell continues to lay off employees. Last February, Bell announced it would lay off 4,800 employees and sell off 45 radio stations. The company also rebranded The Source retail stores to Best Buy Express and shuttered the retailer’s headquarters, resulting in more layoffs. It also laid off hundreds of employees at its subsidiary Expertech in September.
Further, Bell said in its Q3 2024 earnings that it was able to maintain a high earnings before interest, taxes, depreciation and amortization (EBITDA) by laying off employees and other strategy shifts.
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