Effective Account-Based Targeting on LinkedIn: Tools and Techniques
When implementing account-based marketing (ABM), you may hear the same advice, such as aligning your sales and marketing teams and …
Digital marketing
GrowTraffic Design Guardrails | GrowTraffic
I’m not a good designer. In fact, although I’ve been working in marketing for around 25 years, it’s only in …
How to create a professional auto-responder — Stripo.email
This guide will equip you with ideas to improve your out-of-office email signature. You will learn how to create effective sign-offs …
Successful B2B eCommerce Website Development
Developing a successful B2B eCommerce website is crucial for enterprises looking to stay competitive in today’s digital landscape. With the …
Optimizing Ad Launches: A Methodology for Simultaneous Campaigns
Launching multiple ad campaigns at once can be a powerful strategy—but only if each campaign follows precise execution. When managed …
Non-Profit Marketing | Best Practices
In the non-profit world, marketing is more than just a promotional tool—it’s a way to raise awareness, mobilize supporters, and, …
How Sephora’s Marketing Strategies & Campaigns Win Over Different Audiences
Sephora’s marketing strategy is genuinely diverse. It includes traditional, digital, and social media approaches. Sephora has built an experience beyond …
SEO Fundamentals for Business Growth
As your business transitions from the start-up phase to the scale-up phase, so does your focus. Now that you have …
Building an AI Agent for Digital Marketing: A Comprehensive Guide
The buzz around AI is louder than ever. As AI agents become increasingly accessible, the opportunity to create custom ones, …
Why the 95-5 Rule Should Be at the Heart of Your B2B Marketing Strategy
Most marketers focus on leads who are ready to buy. But what if 95% of your audience isn’t? According to …