#AI horizons 25-03 – Expansion, Experimentation, and Enhanced Interfaces

March 2025 marked a significant month in the evolution of artificial intelligence, as major players such as OpenAI and Google introduced features that are reshaping how people engage with information, tools, and media. Below is a summary of the most notable developments and their broader implications.

OpenAI’s Sora Expands to the EU and UK

OpenAI’s video generation model, Sora, is now officially available to users in the European Union and the United Kingdom. First introduced in February 2024, Sora can generate realistic, high-resolution videos from text prompts. Its expansion into these new regions signals OpenAI’s confidence in the model’s safety protocols and its readiness to comply with regional regulations.

This move is especially important given the EU AI Act, which mandates strict standards for generative AI. OpenAI’s decision likely reflects enhanced transparency, improved data protections, and integrated watermarking. For creative sectors, this expansion brings opportunities in advertising, media production, and education, while also raising concerns about misinformation and digital authenticity.

Google AI Overviews Go Global

Google has expanded its AI Overviews feature worldwide after a gradual rollout that began under the Search Generative Experience (SGE) in 2023. AI Overviews now appear directly in response to user queries, providing brief, synthesized answers rather than a list of hyperlinks.

The goal is to streamline the search experience by delivering relevant information more efficiently. However, this shift presents challenges for traditional web publishers, whose traffic and revenue models depend on user clicks. As AI-generated summaries increasingly mediate information access, issues of accuracy, content bias, and attribution become more pressing.

Read more about the feature

Italy Launches the First AI-Generated Newspaper Edition

In a notable milestone for AI in media, Italy’s Il Foglio published a four-page AI-generated edition, titled Il Foglio AI (source).

This special edition was produced entirely by AI—from writing and headlines to summaries and even humor. Journalists acted as facilitators, submitting questions and curating the AI’s output. Articles covered:

• Italian political movements resembling Trumpism
• President Vladimir Putin’s policy impact
• Shifting social behaviors among European youth
• AI-generated reader letters, including humorous and reflective takes on AI’s own limitations

Claudio Cerasa, the paper’s editor-in-chief, described the project as both a serious publication and a testbed for understanding AI’s editorial potential. While not a full replacement for traditional journalism, it illustrates how AI might support or transform media production.

The initiative invites critical reflection: Can AI meet journalistic standards? How do audiences respond to machine-generated narratives? And who holds responsibility for published content when it originates from AI?

Google’s NotebookLM Introduces Interactive Mind Maps

Google has upgraded NotebookLM, its AI-powered research assistant, with interactive mind mapping functionality. This feature enables users to visualize notes and source material as branching diagrams, making complex information more accessible.

Key features include:

• Zooming and scrolling to explore different map areas
• Expanding and collapsing branches for detail or overview
• Clicking on nodes to ask follow-up questions in context
• Exporting or reorganizing the maps for further analysis or sharing

This enhancement brings NotebookLM closer to visual learning and research tools. While OpenAI’s GPT-4o had similar functionality through integrations, Google’s built-in interface now gives broader access to structured, interactive exploration of knowledge.

Why It Matters

For business leaders and digital strategists, these March 2025 developments highlight several strategic considerations:

1. Global Reach Requires Readiness: AI tools are scaling across jurisdictions with differing compliance demands. Enterprises must prepare for localization, transparency, and legal alignment.
2. Information Channels Are Shifting: With generative AI shaping search results and news content, organizations need new strategies for visibility, trust-building, and content attribution.
3. Interface Innovation Is Accelerating: As tools become more visual and interactive, user expectations are evolving. Product teams should consider how interface design influences engagement and insight extraction.

As AI embeds itself more deeply into the infrastructure of information access and media creation, success will depend not just on innovation but on thoughtful integration, accountability, and public trust.