A question I often get asked is “We have an in house marketing team, why should we work with an SEO agency?” It isn’t as simple as having one or the other to achieve optimal results in your marketing efforts, and in many cases, to get the best out of campaigns, business owners need both. So, how can working with an SEO agency bolster your in house marketing team? Let’s dive straight in.
SEO professionals play a crucial role in bridging the gaps within a marketing team. Working with an SEO agency means that marketing teams can deliver a more cohesive digital marketing strategy, bettering the business and customer experience.
How Can Working With an SEO Agency Bolster Your In House Marketing Team?
There are numerous ways that an SEO agency can bolster your in house marketing team.
- Technical Collaboration
An SEO agency can often provide in depth technical data about a website’s rankings, the impact of algorithm updates and site health.
A strong relationship between an SEO agency and an in house marketing team can be crucial when it comes to making data driven decisions when it comes to marketing campaigns.
Technical collaboration means that marketing campaigns can not only be advised by user experience but also algorithmic trends and changes, getting the most out of a website for both visitors and search engines.
2. Copywriting Skills
Since Google’s Helpful Content Update, SEO agencies have shone a light on the importance of good content. Working alongside an SEO agency that understands and implements thorough content marketing strategies is crucial to bolster an in house marketing team.
Their knowledge of algorithms can not only help produce killer blogs and articles but can make sure they are well optimised and in line with the keyword strategy and algorithm needs.
3. Increased Capacity
It is often the case with in house marketing teams that capacity becomes an issue. Digital marketing is something to regularly keep on top of, and there is so much that goes into creating successful campaigns. So how can working with an SEO agency bolster your in house marketing team?
Having additional hands on deck means that more work can be done! Let your partnered SEO agency take the lead on what they know best, and have your in house marketing team focus on other elements of the marketing strategy.
Working with an SEO agency offers scalability and allows your marketing campaigns to change and adapt in accordance with conditions trends and your business growth!
4. Fresh Ideas
It is really common for in house marketing campaigns to become close to a brand, to the point where they develop blind spots. An SEO agency can bolster your in house marketing team by shining a light on these blind spots and offering new flair to your marketing ideas.
SEO agents have a clear vision of what it takes for your business to grow online, and this knowledge is crucial in developing and improving digital strategies.
How Can Working With GrowTraffic Bolster Your In House Marketing Team?
GrowTraffic support and strengthen multiple in house marketing teams – working alongside other marketing professionals is something we are no stranger to.
There are multiple signs that you may be ready to partner with an SEO agency.
If you want to access the key to business growth and support your marketing team in their efforts, why not work with GrowTraffic?
Have a chat with us, get to know us and let us know your needs! We are sure we can help bolster your in house marketing team and get you well on your way to business growth!
Call us on 0161 706 0012 or email info@growtraffic.co.uk today.
