Knowing how to stand out on Facebook can be a daunting task for businesses. To make noise amongst 3 billion active monthly users is quite the challenge. While it’s probably safe to assume that your target market is a smaller fraction than, well, half the population… It can still prove difficult to find the right buyer at the right time, in such a saturated space.
But it’s definitely not impossible. With a well-crafted strategy and some creativity, you can make sure your business’s profile isn’t just active on Facebook but thriving!
At GrowTraffic, Facebook is one of our specialities. We have managed the social media accounts of numerous clients, assisting with product launches and growing their online presence. Here are some of our top tips for how to stand out on Facebook.
How To Stand Out On Facebook: GT’s Top Tips
1. Knowing Your Audience
As we’ve already pointed out, there are over 3 billion active monthly users on the Facebook app. Knowing the audience you wish to target, in and amongst the masses is crucial for cutting through the noise in marketing.
You can use Facebook’s audience insights to analyse demographics, interests, and behaviours that align with your target consumer. By finding true examples of your buyer persona, you can truly understand their needs and preferences. The content you produce should be tailored to resonate with your audience, which in turn will increase your online engagement.
2. Amp Up On Visual Content
While we would never recommend going full force on only one style of content, we do suggest amping up on visual content.
It’s no secret; visual content dominates Facebook. Though Facebook is commonly remarked as a dinosaur in the world of social media, it has found ways to appeal to the TikTok generation.
If you’re not optimising on visual content, known as video ‘shorts’, you might want to start. People love to have insight into the personalities behind the brand. Consider tutorials, behind-the-scenes clips, or live testimonials.
Platforms like Canva or Adobe Express make it easy for non-graphic designers to create professional visuals for social sharing.
3. Use Facebook Ads Wisely
Organic reach is one way to connect with audiences online. But, Facebook’s pay-to-play algorithm also means that paid ads are a necessary tool to extend your reach.
Now, let’s not forget, this is a blog about standing out on Facebook! And nowadays, a social media ad can be a dime a dozen. To create an impact, your ads must be as compelling and targeted as possible. Here’s the key to leveraging Facebook ads wisely:
- Utilise Custom Audiences: Target Facebook users who have previously visited your website or interacted with your page.
- A/B Test Your Campaigns: Experiment by trying different things. Test headlines, visuals, and Call-To-Actions to see what works best.
- Highlight Customer Pain Points: Empathise with your audience. Shed light on their problems and showcase how your product alleviates them.
4. Prioritise Authentic Engagement
When creating content for a social media platform, it is important to remember the purpose of that platform.
Facebook was created to facilitate connections all over the world. It never set out to be a purely promotional setting for businesses. With that in mind, brands that use Facebook to engage with their customers, build relationships and create a community often see better results.
Audience engagement is just as valuable as generating content. We suggest joining relevant Facebook groups, responding to comments, posting polls, and getting involved in the conversations your target audience is having.
5. Staying Consistent
It wouldn’t be a blog about tips to stand out on Facebook without mentioning consistency.
Being consistent on social media isn’t just about regular posting. While that is important, you also need to be consistent with your branding. For your business to be easily recognisable, your profile must align with your brand identity.
When creating your account, it may be obvious to suggest that you set your business logo as your profile picture. You can use your cover photo to highlight any current promotions or new products. Keep things fresh by updating your profile’s banner to reflect the season!
While it can be tempting to go lax on your tone of voice when posting on social media, you must maintain your business’s tone on all platforms. Whether your brand is playful, inspirational, or professional- ensure your content reflects your brand personality.
Standing Out On Facebook With GrowTraffic
We hope with these tips you now know how to stand out on Facebook. By engaging with your audience, creating visual content, being authentic, and using the platform for its original purpose, your business can carve space for itself in the busy platform.
Looking for more than tips? GrowTraffic offers a range of social media management services, designed to boost your online presence and business in tow.
Need proof of what we can do for our clients? Take a look at this social media case study, detailing how we supported a startup company with a successful product launch using paid and organic social media tactics.
For more information on our services or support with standing out on Facebook, get in touch with GrowTraffic today. You can email us at info@growtraffic.co.uk or call 0161 706 0012.
