In this article, we’ll showcase the top 10 game-changing emails of 2024, highlighting their bold designs and innovative strategies. You’ll discover inspiring email ideas to spark your creativity and take your campaigns to the next level.
The world of email marketing is always buzzing with creativity, but some emails rise above the rest, leaving a lasting impression on both inboxes and our imaginations. This year, we’ve seen brands push boundaries with bold designs, engaging interactivity, and campaigns that truly connect with their audiences.
In this article, we’re excited to share our curated list of the top 10 emails from 2024 — emails that wowed us with their originality and effectiveness. From eye-catching holiday emails to ingenious advertising campaigns, these examples will spark your creativity and inspire your next email masterpiece. Today, I deviated from my usual practice and took emails not only from the inbox but also from the Email Love collection.
Let’s dive into the standout emails defined this year and discover how to bring your game-changing ideas to life!
1. Dior takes interactive surveys to the next level
In this email, Dior suggests gift ideas from its product catalogue by asking the recipient to answer four questions about the intended gift recipient. The answer options were formulated in an especially impressive manner, reminiscent of a wonderful new year’s fortune-telling and a search for gift ideas to please loved ones. Thank you, Dior, for making us feel like wizards making our loved ones’ dreams come true.
The design is light and elegant, with interactive elements that make the experience engaging. Behind it all, one can only imagine the effort the email marketing team put into this. And the best part? All the customer preference data gathered can be leveraged for future email campaigns.
Subject line: The Perfect Gift from Dior
Sender: Dior
(Source: EmailLove)
2. Apple: A snapshot of innovation
Love them or not, Apple’s emails showcasing their latest devices and technologies are a form of art. That’s why one of their post-Apple Event emails made it into our 2024 highlights. It masterfully captures the essence of the event, succinctly presenting the most impressive innovations.
Every word and visual element radiates cutting-edge technology, emphasizing the role of Apple Intelligence in the newest products. The clean and elegant design has striking product photography, rounded edges, and crisp HTML text. Each product is showcased precisely, making this email a flawless example of innovation meeting simplicity.
Subject line: Here’s a recap of everything we announced at the Apple Event
Sender: Apple
(Source: EmailLove)
3. MacPaw’s emails: Grabbing attention with every send
MacPaw doesn’t flood inboxes with emails, but when they do send emails, they always captivate. This email earned its spot in our yearly roundup for its brilliant visualization of the CleanMyMac product’s purpose (and the ultimate dream of every Mac owner): a quick, magical “whoosh,” and everything’s clean!
What’s more, MacPaw deserves extra credit for maintaining strong, recognizable branding in every email, no matter the topic or occasion. Their consistency and creativity make their emails a pleasure to open.
Subject line: Clean Friday to tidy up your way
Sender: MacPaw
(Source: Email from MacPaw)
4. Every email is like a Pandora's box
Choosing just one email from Pandora is always a challenge—they’re masters of mixing different approaches, leveraging technical features, and keeping things fresh. With their bright visuals, thoughtful personalization, and masterful use of GIF animation, Pandora consistently earns a spot in my yearly roundups.
I’ll highlight two standout examples from this brand for 2024. The first embodies pure softness and elegance, while the second takes an unexpectedly bold and mischievous turn. Pandora knows how to surprise with both the design of their products and their emails.
Subject line: Every order comes with FREE DELIVERY!
Sender: Pandora
(Source: Email from Pandora)
Their Halloween email deserves a special mention. While I expected something thematic, their execution was so perfectly in tune with the holiday spirit that it gave me chills. Without a doubt, Pandora is my email marketing hero of 2024 when it comes to using GIF animation to its full potential.
Subject line: BOO! 👻 Did we scare you, Alina?
Sender: Pandora
(Source: Email from Pandora)
5. Fashion emails straight from the runway
Moda Operandi’s emails are true works of art, consistently delivering creative concepts that transport readers into high fashion and couture. This year, their Christmas email stood out in an inbox flooded with holiday clichés by featuring a breathtaking Christmas tree made of ice or glass — a stunning and unexpected touch.
Moda Operandi has a signature approach from a design perspective: a bold, eye-catching banner with an original image at the top, followed by a showcase of their clothing collections. This layout grabs attention and seamlessly guides readers into exploring their offerings.
Subject line: Need a little inspo?
Sender: Moda Operandi
(Source: Email from Moda Operandi)
6. Puma: Where sport meets style
Throughout the year, Puma has delighted me with their trend-savvy email designs. Their team seems as attuned to trends as the designers creating their products. In 2024, they earned the title of promo email royalty, particularly for their stunning presentations of individual products with a sporty flair.
Each sneaker release was given a unique treatment, with designs perfectly tailored to the campaign’s season. From vibrant summer kicks to bold winter styles, Puma’s emails consistently made readers think, “Wow, I need these right now!”
A special nod to their designers for their masterful use of bold, bright colors and striking combinations which bring every email to life.
Subject line: Out Now: Rare Reserve MB.03 Halloween
Sender: Puma
(Source: Email from Puma)
And one more example — the season has changed, and the approach to design has remained just as bright.
Subject line: Get It Early On The App: All-Pro NITRO ™ Polar Express
Sender: Puma
(Source: Email from Puma)
7. Nissan: Selling cars as the art of selling speed
This email from Nissan, which I recently featured in one of the articles, struck a chord with its precise copywriting and clever concept: showcasing speed by not showing the car at all—blink, and it’s already gone!
The interactive elements are just as impressive, featuring an HTML carousel that lets you switch colors directly in the email. This small yet effective detail makes it easier to pick your favorite color on the spot, increasing the likelihood of clicking through to explore further on the website.
Subject line: The new Nissan Z was here
Sender: Nissan
(Source: EmailLove)
8. Chanel: A casino-themed gift experience
Chanel found a captivating way to spotlight their holiday gift sets with a playful casino twist. Opening the email feels like stepping into a virtual slot machine, where the reels spin to create your perfect gift pairing.
This clever use of GIF animation grabs attention and engages subscribers, turning the gift-selection process into a fun and memorable experience. Chanel once again proves that luxury and creativity go hand-in-hand—even in email marketing.
Subject line: Express your personality with fragrance and lip color pairings
Sender: Chanel
(Source: Email from Chanel)
9. BBC: Enter the TARDIS like never before
The BBC, in collaboration with Action Rocket, delivered a masterpiece with their interactive email for Doctor Who. This email feels more like a mini web experience featuring a quiz that works seamlessly on Apple iPhone’s mobile client.
Even if your email client doesn’t support interactivity, a link redirects you to a web page where you can still enjoy the quiz, captivating animations, and clever content. It’s a perfect blend of creativity and functionality, making this email a standout in 2024. Truly a TARDIS-like adventure right in your inbox!
Subject line: Enter the TARDIS like never before… ✨
Sender: BBC
(Source: EmailLove)
10. Victoria's Secret and the big holiday bow
Victoria’s Secret takes the crown for their creative twist on one of 2024’s hottest Christmas decor trends: oversized red bows. After dominating runways, these bows found their way onto everything—Christmas trees, boutique doors, and attention-grabbing products. As always, Victoria’s Secret managed to make this trend their own, capturing all the right attention.
The bold design risked overshadowing even the generous discount and its limited-time offer, but the email creators skillfully ensured that the promotion remained front and center. The result? A festive email that’s both on-trend and perfectly balanced.
Subject line: 40% Off an Item is YOURS
Sender: Victoria's Secret
(Source: Email from Victoria's Secret)
Wrapping up
Looking back at these standout emails from 2024, one thing is clear: creativity and innovation in email marketing know no bounds. From interactive elements to unforgettable visuals and perfectly tailored copies, these campaigns remind us of the power of an email to surprise, delight, and connect with audiences.
As we enter 2025, hyper-personalization trends, AI-driven content, sustainable email design, and advanced interactivity promise even greater opportunities to push boundaries. Let’s embrace these trends with a bold vision, turning every inbox into a canvas for storytelling and engagement.
Here’s to a new year of inspiration, creativity, and emails that leave a lasting impression. Let’s make 2025 a year to remember for email marketing!
