Actor, director and producer Eva Longoria has joined the Bethpage Federal Credit Union’s brand campaign “Money like a woman.” The campaign aims to promote female empowerment and financial inclusivity, according to a press release.
The campaign will feature advertisements with Eva Longoria, billboards, a Money like a mom family banking app, a Women’s Leadership Awards Program, small business solutions and a financial empowerment app.
“I deeply admire the work Eva Longoria does to amplify the voices of both women and the Latin American community and open doors for the next generation of female leaders,” Linda Armyn, president and CEO of Bethpage Federal Credit Union, said in the release. “Her commitment to empowering women aligns perfectly with our mission and having her voice as part of our two anthem videos makes the message truly come to life.”
