Top 10 email marketing resources for Brazil (Plus key influencers to follow) — Stripo.email

Suppose you are a specialist who wants to grow in email marketing and work in the Brazilian market. In that case, it is crucial for you to stay in the context of what is happening in local digital and email marketing and to follow the trends that are emerging and gaining momentum.

In this article, we have collected Brazilian media, blogs, and experts specializing in email marketing, reading which will inspire you, show you current trends, and give you practical recommendations relevant to the region. We will be grateful for your additions in the comments to the article.

Key takeaways

1. The email marketing landscape in Brazil is growing rapidly, and automation tools are becoming more widespread.
2. Email marketers working in Brazil should follow local blogs, platforms, agencies, and expert channels to stay in context, as their advice is tailored to the market’s realities.
3. Global blogs are also helpful, as you can pick up best practices from around the world and test them in your business.

Main considerations for email marketing in the Brazilian market

Email marketing in Brazil is growing and becoming more popular every year, making it an influential channel for brands to communicate with their audience. Here are some facts that tell us about it:

• the Brazil marketing automation market generated a revenue of $158.1 million in 2024 and is expected to reach $419.7 million by 2030. Email marketing was the largest revenue-generating solution in 2024;
• ad spending in the email advertising market in Brazil is forecasted to reach $265.04 million in 2025;
• key benchmarks include an average open rate of approximately 18% and a low unsubscribe rate of around 0.10%. 

Like any digital direction, email marketing is affected by the specifics of the Brazilian market as a whole, related to how people are used to communicating, how they perceive messages in different communication channels, and whether they open emails at all. Therefore, even if you already know perfectly well how email marketing works globally, pay attention to the following features of this direction in Brazil:

• localization: Explore materials that will help you understand the specific nuances of the Brazilian market, its consumers, and its digital landscape; 
• multichannel support: Many successful strategies in Brazil involve a blend of email with other channels, such as social media, SMS, WhatsApp, and push notifications, so check if the platform offers these integrations; 

• personalization: Tools and services that emphasize real-time data and personalized communication are essential for effective engagement;
• email deliverability: In one study, Brazil showed an 86.9% inbox placement rate, which is considered high compared to other global markets;
• regulations: The General Data Protection Law (LGPD) influences the market, promoting secure and compliant platforms.

Most popular email marketing blogs in Brazil

Here you will find blogs from large Brazilian companies covering email marketing issues, as well as global companies creating content specifically for this market.

1. Portal RD Station (Resultados Digitais)

RD Station portal is a blog from a leading Brazilian marketing platform. The blog covers various topics in digital marketing, including detailed guides on email marketing. Also check out RD Station University, which offers digital marketing training. One of the popular courses on this platform is “Email Marketing e Automação” (with certificate) on advanced email campaigns.

2. Nitronews blog and educational materials

Nitronews is a Brazilian SaaS provider focused on user-friendly email marketing solutions for small businesses. It focuses specifically on the Brazilian market, offering personalization and multichannel communication features. The Nitronews website has special sections that contain detailed training materials on email marketing in video and text format and eBooks developed by the company’s team.

3. Selzy blog for LATAM 

Selzy offers a blog specifically for Latin America. This blog, written in Portuguese, features a wealth of relevant content on email marketing for this market and provides deep insight into the specifics of the Latin American market, especially Brazil.

4. The Stripo blog

Stripo is a drag-n-drop HTML email template builder designed to make email marketers’ work easier and more efficient. On the Stripo blog, you can find articles in Portuguese on all the most pressing email marketing issues — from creating effective email campaigns for different business areas to inspiring email collections — and white papers and eBooks on gamification, teamwork, accessibility, and others.

5. Pingback blog 

Pingback is a Brazilian intelligent marketing automation platform. Its blog covers a range of digital marketing topics (SEO, inbound) and is widely followed in Brazil. The blog articles will help you understand marketing trends in Brazil in general and offer email marketing resources.

6. Viver de Blog

Viver de Blog by Henrique Carvalho is a popular Brazilian marketing blog. Henrique Carvalho’s, co-author of the bestseller “Digital Business”, site covers writing, content, and marketing; it explicitly includes email marketing articles.

If you’re looking to grow your audience, increase engagement, and boost sales, you’ll appreciate high-quality blog content. Viver de Blog provides advice on writing and content creation, and also covers general email marketing and digital marketing tips.

7. HubSpot Brasil blog

This is another blog that represents a global marketing resource but is tailored specifically for the Latin American market. HubSpot is one of the most famous companies in the field of Internet marketing, so the articles collected in the HubSpot Brasil blog related to email marketing will definitely be useful to you.

8. Think with Google Brasil 

Think With Google Brasil is Google’s Portuguese-language insights portal. It publishes marketing studies and ideas, often including email marketing trends. Consumer trends, inspiration, and analytics will help you expand your marketing knowledge.

9. Blog Orgânica Digital 

Blog Orgânica Digital is the blog of a Brazilian digital agency. It has a dedicated email marketing section with guides and articles. Since the agency shares its real experience and cases in its guide, the materials of this resource will definitely be helpful to you.

10. Reddit communities (e.g., r/MarketingDigitalBR)

While this is not a blog from a Brazilian company or an international marketing platform, the Reddit forum Marketing Digital Brasil is where experts recommend tools, strategies, platforms, and discuss different ways to use email marketing campaigns.

Bonus: Brazilian professionals shaping the email marketing space

Influencers in the professional marketing environment are people who promptly follow new trends and directions and assess their possible impact on the industry based on their experience and understanding of trend development. The Brazilian market is no exception.

So if you are an email marketer in the Brazilian market, constantly expand your list of people you follow with new interesting experts working in the same field.

Here are several Brazilian experts whose field of activity is closely related to email marketing:

1. Jaqueline Amaro

With more than a decade of experience in customer relations and data analytics, Jaqueline Amaro works as a CRM Coordinator. Her expertise covers CRM strategy, customer lifecycle management, and advanced use of Salesforce and Marketing Cloud. Beyond her professional role, she mentors peers in the CRM community, regularly sharing knowledge on how data-driven practices can elevate customer experience.

2. Fernando Sabino Goes

Specializing in email strategy and deliverability, Fernando Sabino Goes has over three years of hands-on experience with prospecting platforms such as Snov.io and Linked Helper. He assists businesses in building effective outreach campaigns while highlighting accountability as a key to professional success. His publications frequently tackle everyday challenges in email marketing, offering actionable solutions.

3. Matt Alonso

With over 10 years in email marketing, Matt Alonso has helped brands, agencies, and entrepreneurs improve conversions through consistent, hands-on work. He specializes in optimizing lead generation, enhancing campaigns with strong content marketing, and solving deliverability issues to keep emails out of spam. Matt uses his platforms to highlight the impact of email marketing and share proven strategies that drive results.

4. Guilherme Laschuk  

Guilherme Laschuk is a Brazilian email marketing strategist and influencer recognized for generating over $20 million in revenue through his campaigns. He promotes a lean, practical approach that prioritizes smart automation and impactful messaging over big ad budgets. His content covers topics from advanced campaign design to AI tools like ChatGPT and practical tactics for recovering abandoned carts.

Practical tip: I liked how they collect lists of influencers for each country and the required industry here; you can always choose someone to follow.

Wrapping up: Best practices for using email marketing resources for Brazil

Have you liked our list of email marketing resources for Brazil, and are you ready to save the link for later? Unfortunately, it doesn’t work that way.

A more practical way to use this collection is to subscribe to blogs that interest you to stay updated. You can also connect with Brazilian experts on LinkedIn to participate in the community, or follow them on Instagram or YouTube.

This set of resources will help you not only stay current with the latest email marketing trends but also adapt them to the Brazilian market: take into account the style of presentation, the platforms that work, and the preferences of the audience.