eBay Shares Surge Following Collaboration with Meta Platforms


Investors have been closely watching eBay (EBAY) stock as it experiences a substantial surge on January 8, 2025. The e-commerce giant’s share price climbed by around 12.1% to reach approximately $70.84, marking its highest level since November 2021. Analysts point to a new partnership with Meta Platforms (META) as the key driving force behind this notable jump.

The New Partnership: eBay Meets Facebook Marketplace

Meta Platforms recently announced a test launch that allows eBay listings to appear on Facebook Marketplace across the United States, Germany, and France. This initiative enables eBay sellers to tap into a vast audience of Facebook users who are already accustomed to discovering and purchasing items through social media. By integrating eBay’s inventory into the Marketplace, Meta aims to provide a richer and more varied shopping experience for consumers.

According to preliminary reports, the benefits of this partnership are substantial. For one, eBay merchants gain exposure to Facebook’s enormous user base, thereby potentially boosting their sales figures. At the same time, Marketplace users are granted access to a broader range of listings, particularly those typically associated with eBay’s well-established community. Given that Facebook Marketplace is one of the most widely used platforms for peer-to-peer transactions, this expansion underscores Meta’s vision to consolidate various shopping experiences into a single, user-friendly ecosystem.

Furthermore, this collaboration takes place in three critical markets. The United States stands as one of the largest e-commerce markets globally, while Germany and France boast robust online consumer activity. By launching in these influential regions, the partnership sets a precedent for future market expansions, assuming this initial test proves successful. The stock market’s positive response underscores investors’ optimism that this alliance could position eBay and Meta as strong contenders in an increasingly competitive e-commerce arena.

eBay Stock Trading Plan

EBAY stock does a breakout surge with a MACD buy signal
EBAY stock does a breakout surge with a MACD buy signal

This chart represents the daily time frame for eBay Inc. (EBAY) stock, showing a strong breakout with technical indicators pointing to bullish momentum. Let’s analyze the chart comprehensively:

Trend Analysis: The chart depicts a well-established uptrend, highlighted by the recent breakout of price above the $70 level. The stock has decisively moved above its 50-day moving average (blue line, currently at $63.53), and this level acted as dynamic support during the recent price consolidation. The 200-day moving average (red line) at $58.42 remains well below the current price, confirming the long-term bullish trend.

Key Support and Resistance Levels:

  1. Support Levels:
    • $63.53 (50-day moving average) – likely to act as immediate support.
    • $58.42 (200-day moving average) – major long-term support.
  2. Resistance Levels:
    • The $70 level has been decisively broken, turning into new support.
    • Next resistance is near $75, a psychological and historical level.

Indicators and Momentum:

  1. MACD: The MACD line (purple) has crossed above the signal line (white) and is moving upward with increasing green histogram bars. This bullish crossover suggests strong upward momentum.
  2. Volume: Though not explicitly shown, the price breakout candle is accompanied by a large green candlestick, indicating strong buyer demand. This suggests institutional interest or a catalyst event driving the move.
  3. Moving Averages: The 50-day MA crossing significantly above the 200-day MA would further confirm a golden cross, reinforcing bullish sentiment.

Chart Patterns and Psychology: The recent consolidation near the $65-$67 range formed a bullish base before the breakout, resembling a “flag” or “rectangle” continuation pattern. The psychology behind this pattern is that after an initial strong move (mid-2024 rally), traders take profits, and the stock consolidates, allowing new buyers to enter. The breakout above this consolidation signals renewed buying interest and optimism, pushing the price higher.

Future Trends: The indicators suggest that the stock could continue its upward trajectory in the short and medium term. The breakout is validated by bullish momentum, and if $70 holds as support, the stock may aim for $75 or higher. Long-term trends remain positive as the price is comfortably above the 200-day moving average.

Trading Plans: Swing Trading Plan:

  • Entry: Look for a pullback to the $70-$71 range (confirming support after breakout).
  • Stop Loss: Place below $69 to minimize downside risk.
  • Take Profit: Set at $74-$75 for a reward-to-risk ratio of 2:1 or better.

Long-Term Trading Plan:

  • Entry: Accumulate on dips near the 50-day MA ($63.50) or $70 if it holds as support.
  • Stop Loss: Place below the 200-day moving average at $58.
  • Target: Hold for a medium-to-long-term target of $80 or higher, assuming the bullish trend continues.

Past performance is not an indication of future results. This article should not be considered investment advice. Always conduct your own research and consult with a financial advisor before making any investment decisions. 🧡

Why eBay Deserves Investor Attention

eBay has long been a prominent figure in online commerce. Originally launched as an auction-style website, it gradually evolved to include fixed-price listings, making it a versatile platform for both casual sellers and established businesses. This adaptability helped eBay remain relevant in a rapidly shifting digital environment. As of early January 2025, the company’s stock had already gained around 15% since the start of the year. The additional surge following the Meta announcement suggests that eBay’s management continues to pursue growth opportunities that resonate with market expectations.

From an investor standpoint, eBay stands out for several reasons. First, it maintains a loyal customer base that appreciates the platform’s ability to connect niche sellers with interested buyers worldwide. Second, eBay’s investment in technology and global partnerships bolsters its resilience against economic uncertainties. Finally, the latest financial data points to eBay’s capacity to adapt quickly, as it actively seeks new channels—like this partnership with Meta—to drive both user engagement and revenue growth.

The significance of Meta Platforms for investors is equally compelling. Formerly known as Facebook, Meta has consistently proven its ability to remain ahead of tech trends, whether in social media, virtual reality, or commerce. Although Meta recently faced regulatory challenges in the European Union—resulting in an $840 million fine over anti-competitive practices on Facebook Marketplace—it has demonstrated a willingness to address concerns swiftly. By launching the test integration with eBay, Meta appears eager to showcase compliance with regulations while still pursuing innovative ways to serve its user base.

For investors who have followed Meta’s journey, this partnership exemplifies the company’s approach to diversification. In previous years, Meta focused heavily on social networking and advertising revenue. However, the expansion into e-commerce, virtual reality, and augmented reality underscores a broader vision. Meta’s efforts to unify shopping experiences across its platforms reflect a growing trend in social commerce, whereby consumers discover products and transact online without ever leaving their favorite social media apps.

Moreover, the collaboration with eBay, one of the oldest and most reputable e-commerce platforms, signals Meta’s capacity to forge strategic relationships that benefit both parties. By introducing eBay’s extensive inventory into its Marketplace, Meta leverages a valuable pool of products to attract and retain users. Meanwhile, eBay gains access to a wider audience that includes millions of potential new buyers. This synergy between two major players in the digital space demonstrates why both companies continue to warrant close watch from investors aiming to keep pace with evolving consumer behaviors.

Potential Impact on the Broader Market

The stock market reacted promptly to the news of the Meta-eBay partnership, driving eBay’s share price to its largest single-day gain since February 1, 2018. This upward momentum also placed eBay among the top performers in the S&P 500 on January 8, 2025. Investors welcomed the announcement as a strategic move that could unlock additional revenue streams for eBay and facilitate Meta’s smooth entry into more diverse commercial activities.

While the final outcome of the European Commission’s ruling remains uncertain, the market appears confident that Meta’s ongoing efforts to comply with regulations will not hamper its growth trajectory. Furthermore, eBay’s continued surge in early 2025 indicates that the broader tech and e-commerce sectors remain ripe for investment. As these two powerhouses collaborate, it seems likely that their combined efforts could spark innovation, inspire other companies to pursue similar partnerships, and potentially reshape the e-commerce landscape in multiple regions.

For investors seeking forward-looking opportunities, the eBay-Meta partnership represents a noteworthy alignment between a traditional e-commerce pioneer and a social media conglomerate evolving into a broader tech ecosystem. Both companies have shown a track record of resilience, adaptability, and global reach—qualities that frequently drive long-term shareholder value. Ultimately, market participants will be watching to see how this integration unfolds and whether it paves the way for even more robust collaborations in the coming months.

Lance Jepsen
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