How to create a professional realtor email signature — Stripo.email

The real estate business is all about communication, and emails are an integral part of it. If you are a realtor, you’ve probably thought about how to finish your email, and a signature is a great option. However, how do you create a signature correctly? How do you remember to include important elements so that it’s both beautiful and useful? We’ll answer all these questions and more in this article.

Key takeaways

1. Email signatures are a vital part of business emails, as their main purpose is to standardize overall email design and strengthen brand awareness.
2. The main things to include in your realtor email signature are your personal and contact information since both are needed to know you better as a realtor and contact you for further business.
3. Images are also a good addition to your email signature, as they make it more personal (if you add your own photo) and make your brand more recognizable (if you place your company’s logo).

Why email signatures are important for real estate professionals

Signatures are an integral part of many business emails. According to statistics, the main purposes of using email signatures are to maintain standardized signatures across the company (25.1%), to strengthen the brand and increase awareness (28.7%).

A well-crafted signature can help build a realtor’s reputation and credibility, thereby leading to more leads and ultimately more sales. It also allows a realtor to present his or her portfolio and testimonials for a more detailed look at the property pool and past transactions.

How to design a flawless real estate email signature

Creating a realtor email signature is easy when you know what you should add to your email signature design and why. We’ve gathered everything you should consider in your design to make a flawless realtor email signature.

Start with personal information

The main reason why emails are supplied with a signature is personal information. This is an extremely important part of the signature, not only for real estate businesses, but also for free-floating real estate agents. 

In terms of basic information, you should include the following:

• your full name — not a single email signature can do without it;
• job title, which differs depending on your area of real estate services (corporate real estate, regional real estate manager, and so on);
• the name of the real estate company you represent (if you are a freelance real estate agent, you can skip this point).

(Source: Stripo template)

All this information we often see in business emails; however, real estate email signatures can go further and provide recipients with more useful information about real estate agents.

Add vital contact information

Now it’s time to talk about the most important part of any email signature — its contact details. Every recipient will go to this part of the email to find out how to contact you for further conversations and business meetings. 

Here, you should add the following:

• your business phone number (or the number of your company) for fast calls and meeting appointments;
• website links will be useful for your recipients who want to learn more about your real estate services without making a phone call (consider adding links to the company homepage or a direct link to your specific real estate department);
• social-media links would also be great because social-media platforms are big awareness providers, and you can also show which properties you sold recently (if you upload contact information like that);
• an email address would be a good idea because not all recipients will want to reply to your email right away — give them an opportunity to save your email address to contact you later;
• a physical address for a personal connection is a must-have, so don’t hesitate to add it as text or a Google Maps link (besides, a real physical address adds more credibility to your overall business image).

(Source: Stripo template)

Include a quality photo or company logo

Personal and contact information is good, but it’s also worth considering styles. Images are quite common guests in email signatures, and realtor email signatures are no exception. This not only makes the signature and the entire email more human but also strengthens the personal brand, making it more memorable (for example, if it is a company logo).

(Source: Stripo template)

So, don’t be shy about adding your professional photo to your realtor email signature. If your design allows it, you can also add a company logo. However, it’s always worth looking at your signature from the recipient’s perspective. If adding more than one image makes your signature cluttered, you should stop there. Don’t overload your design; images are secondary here (even though they make your email signature look good).

Add useful links for your future clients

Most real estate agents stop here and finalize their email signature design to use it right away in their newsletters. However, there’s also room for improvement. To make your email signature even more valuable, you should consider adding these few things:

• a link to your real estate listings would be a great addition so that recipients can hop into the search process right after they receive your email (in addition, they can look at your portfolio to see if you have the right types of properties and determine whether you can help them or not);
• reviews and feedback about your services will add a significant amount of transparency to your email signature; they help you show that you have nothing to hide in terms of your level of service;
• links to various webpages with marketing materials or tips for those who are looking for apartments will do a great job of raising the overall usefulness of your email signature to the recipient by showing that you care about your customers and their real estate search.

Finish your signature with a CTA button

The main purpose of real estate emails is to generate leads and sell real estate, so a CTA button inviting people to contact the company or realtor for further transactions is a must. It can lead to the newest real estate listings at the moment or a page for scheduling an appointment with you as a realtor to discuss further cooperation in finding real estate.

Such CTA buttons should have not only a bright visual to attract attention, but also a catchy text that will correlate well with your type of activity, namely, selling and helping to find real estate. Something like “Find your dream home”, “Get your free property estimate” will do the trick nicely.

(Source: Stripo template)

How to create real estate email signatures fast?

So, we’ve covered what should be included in your realtor email signature design. But what if you don’t have time to sit and design emails manually? It’s time to take up special tools, such as Stripo’s Email Signature Generator.

This professional email signature generator is a free tool in the Stripo ecosystem, the main goal of which is to help you easily and quickly create beautiful and functional email signatures without the need to know code and manually design each element.

Generating your real estate email signature is easy as 1, 2, 3. First of all, you need to enter your personal information, like full name, job title, and so on, into the corresponding fields.

After that, it’s time to sprinkle your contact details the same way you did with personal information. Everything you enter will be immediately visible on the email signature preview, so you can see directly how your final design will look with all information placed.

Keep in mind that each information field can be turned off and on, so you can exclude those that you don’t need (for example, if you don’t have a LinkedIn account, you can switch this field off).

Last but not least is the design aspect. You can choose from 4 various realtor email signature templates that are drastically different in terms of design. Besides that, you can choose the color theme, styles of social media icons, and font styles to make your branded signature fit perfectly in your real estate email design.

Once you are done tweaking your email signature, enter your email address so we can send you an email with your free email signature.

You’ll see an email in your inbox with links to download all the needed files for your email signature that you can now add to your real estate emails and use right away.

Generating email signatures fast is good, but Stripo can help you create whole realtor emails with the same ease and more advanced design options to match your needs and style preferences:

• Stripo snippets can help you create emails faster, thanks to repurposing previously created content;
• meanwhile, modules allow you to do more advanced things, like updating all your templates in a few clicks or making property listings easier to create, thanks to smart modules;
• the AI Assistant is your professional email-design helper that creates emails automatically using GenAI capabilities and prompts that you make to direct AI to the right path.

Wrapping up

As you can see, creating a realtor email signature is not rocket science, especially if you have the right guide. All you have to do to make your flawless email signature is to enter personal and contact information, decide on your photo and what useful links to include, and end it with a catchy CTA to make it generate leads. And don’t forget about useful tools to make your life easier. Email signature generators allow you to create dozens of email signature designs for your email newsletters in no time without coding skills.