How To Stand Out On TikTok

If you’re wondering how to stand out on TikTok and get that viral moment we all crave, then this blog is for you! 

Truthfully… I thought TikTok was a fad. I thought it would come and go, like the rest of these short-form video content platforms. But I’ll be the first to admit I was very wrong. 

TikTok isn’t just another platform; it’s the go-to place for Gen Z and Millennials where trends are born, communities hang out, and small businesses get big, fast. And trust us, if you’re not trying to stand out there, you’re missing a whole lot of opportunity. 

At GrowTraffic, it’s our job to get to the bottom of what works. Whether it’s SEO, PPC, or social media, we get the glorious task of researching trends and strategies that truly make an impact on businesses. And because we’re nice (90% of the time), we provide feedback on everything we find to you!  

So, from our findings, here’s our *very* straightforward guide on how to stand out on TikTok. 

Why TikTok Actually Matters  

We’ve already written a blog about why social media matters, but what makes TikTok so important? 

Let us just throw some facts and figures at you that demonstrate the power of TikTok. 

• Users spend an average of 45–54 minutes per day scrolling, watching, and engaging, which is more time spent than on any other platform. 

Bottom line, Gen Z and Millennials live on TikTok. So, needless to say, if you want to connect with them, this is where you need to be. 

Top Tips On How To Stand Out On TikTok

1. Hook Viewers In Immediately 

It’s doom-scroll galore out there. Nail your opener, bold text, a funny face, a quirky moment, and you’re golden. Grab attention fast, or you’ll get scrolled past. 

2. Trend-Hack, But Keep Your Flavour 

Yes, join in with challenges, trending sounds or dances, just don’t copy and paste. If you’re a florist, use a trending tune to show your hands crafting a bouquet in fast-forward. You’re riding the wave, not drowning in it. 

3. Choose Story Over Polish 

TikTok loves storytelling, so don’t worry about glossy perfection. Show how a product gets made, a team joke gone wrong, or a before-and-after result. Make them feel something, even in 15 seconds. 

4. Be Real, Unfiltered & Human 

Forget the corporate rinse and repeat. Film from your phone, show your team in their element, laugh at the bloopers. Authenticity equals trust, and TikTok is built for it. 

5. Engage, Don’t Broadcast 

TikTok is social for a reason. Reply to comments with video responses, ask viewers to duet you, or ask “What colour should I make this next? Comment below!” Then actually read the replies. Genuinely talking to your audience builds followers fast. 

6. Use Hashtags Smartly 

Lean into broad hashtags like #fyp or #yoursound, but don’t stop there. Add niche tags, #UKSmallBiz, #PlantLovers, #LondonEats, whatever fits your brand and helps the right audience discover you. 

So What’s GrowTraffic Bringing To The Party? 

Now you know how to stand out on TikTok, you might be wondering what on earth it has to do with GrowTraffic…

Listen, we’re diehard SEOers, first and foremost. Content writing, on-site and off-site optimisation is where we thrive the most. But we, along with you, recognise that TikTok is not going anywhere, and it’s a digital marketing beast we must conquer.  

We’re currently developing our own account on TikTok, seeing what works and what doesn’t. You can check us out @GrowTraffic. Not only have we noticed a drastic increase in engagement and reach, but our clients love it too! 

You’ll see all these tips in action, funny memes, maybe the odd dance, because why not? We’re having fun with it! Not everything in business needs to be serious all the time at the end of the day… 

If you want a team that’ll actually do the creative and the posting, why not find out why our social media management services are the key to business growth? 

And Don’t Forget.. 

TikTok isn’t a passing fad; it’s a digital playground where Gen Z and Millennials hang out, discover things, and (most importantly) buy. Brands that play to their strengths, short attention spans, stories, and authenticity win big. If you want to make some noise (in a fun, human way) and actually get results, we recommend making an account today! 

If you would like to talk to us about developing a social media strategy, increasing your followers, or are still unclear on how to stand out on TikTok, please get in touch! Just shoot us an email at info@growtraffic.co.uk or bell us on 0161 706 0012.