Your ‘performative matcha’ latte obsession is raising prices and breaking the global supply chain

August 9, 2025 by Projesh Kar

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TikTok influencers are driving a worldwide matcha shortage. The viral demand is exposing vulnerable supply chains — with tariffs only adding to the risk.

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Projesh Kar

I am a passionate blogger with extensive experience in web design. As a seasoned YouTube SEO expert, I have helped numerous creators optimize their content for maximum visibility.

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