Steal These Consumer Brand Tricks for Killer B2B Case Studies

Numbers tell, but details sell. For this reason, a consumer brand wouldn’t say, “80% of our shoes are made for long-distance running.” However, the brand would describe a marathon runner’s training for a race in Death Valley, his experience the day of the event, and the difference the shoes made. Similarly, your B2B case studies need that level of detail.

In the same vein, don’t say your product “improved efficiency.” Share the story of the plant manager who finally made it to her kid’s baseball games because she wasn’t stuck troubleshooting equipment failures every weekend. Likewise, describe the chief financial officer’s reaction when he saw the cost savings in real time. In turn, details like these make your case studies real and relatable.