College Sports Commission Releases New Post-House Guidance Clearing Path for College Sports NIL Deals

The College Sports Commission, a regulatory agency created to enforce the watershed $2.8 billion House v. NCAA class action settlement, on Thursday revised its guidance for name, image and likeness (NIL) payments, permitting NIL collectives and other school-affiliated entities to ink deals with college athletes—as long as those transactions meet the benchmark of serving a “valid business purpose.”