Each&Other and Phased AI unveil LaunchPath:AI

Smarter products suceed through a mix of business case, customer experiences and functionality

Pro

In association with Each&Other

Product owners are struggling to turn AI experiments into real business value. Teams working across CX and SaaS can develop proof of concept, but there’s a big technical leap in getting it into users’ hands. High-risk deployments aren’t supported with checks and validations. AI features are shipping because the roadmap says so – not because customers value them.

Product teams are in a race to win competitive advantage with AI technology. But they can only win if they ship things that matter to their business, their customers, and of course, only if products actually work.

 
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That’s where LaunchPath:AI – a strategic collaboration between product design leader Each&Other and AI-integration specialist Phased AI – comes in.

A modular, design-first programme helping bring innovative products and services to market

“Too often companies are releasing the wrong thing, at high risk, or getting stuck in development,” says Richard Skinner, CEO of Phased AI. “There’s a need for ambitious product teams to move deliberately toward the right solution – not releasing at risk. And frankly, that’s a gap in many internal teams. LaunchPath:AI is about solving the right problems with lasting impact.”

LaunchPath:AI is the catalyst that will help companies drive competitive and efficiency gains simultaneously. It enables companies to bring AI-powered, customer-first, and scalable products to market faster.

An iterative, user-validated approach to delivery that integrates technical and design at every stage and works alongside in-house product and dev teams.

“We know AI offers opportunities for efficiency gains and exciting new customer experiences,” says Brian Herron, director at Each&Other, “but product teams are struggling to turn that opportunity into real customer value. Product roadmaps increasingly demand AI features, but functionality is often bolted on without user feedback, without a clear connection to real-world problems, and without thought into how it integrates into existing user workflows.”

Each&Other brings its experience working with global names like Google, Logitech, and BNP Paribas, while Phased AI adds deep expertise from projects across healthtech, fintech, and legal sectors. With this new programme, Each&Other and Phased AI want to help companies unlock AI’s potential to deliver experiences that matter – useful, technically sound, and built around the customer.

And it’s ready for every stage of the process from product strategy to shipping at scale.

1. Innovation and exploration

Working with in-house teams to identify AI features and tools that can build customer and business value.

2. New product or feature to market

Supporting companies to release innovative new products and features, efficiently, and with customer experience at the core.

3. Operations and customer experience (CX) efficiency

Working with in-house operations and CX teams to deliver operational efficiency and better customer experiences.

4. Technical architecture and support

Empowering in-house teams to build world-class AI products efficiently and responsibly.

In a time when AI is everywhere but meaningful implementation is difficult to achieve. LaunchPath:AI helps teams move with clarity, speed, and purpose.

As part of the LaunchPath:AI kick off, the Each&Other and Phased AI teams are offering exploratory calls to dive into the issues product teams are facing. Learn more here.