DYK, Pinterest is the second most popular Social Media platform for influencing Buyers with 200 Million monthly users?
The good thing is its not as saturated as other outlets such as Facebook, LinkedIn, Instagram, etc. Half of all US Millennials use Pinterest and almost half of New Users are Men which balances its actual primary audience of 68% Women.
Pinterest is well recognize as the go to site for inspiration not only for the Creative & Crafty but it takes part in the Buyer’s decision making process. That means they are open to see posts from brands in their feeds. According to eMarketer only Facebook outranks Pinterest in terms of influencing U.S. social media user’s purchasing decisions.
If you plan to use Pinterest to market your business, you should create a Pinterest business account, rather than a personal account. Business accounts offer business-specific features like analytics and the ability to use Pinterest advertising.
If you already have a personal Pinterest account, you can convert it to a business account. You’ll just need to fill in some additional information about your business and accept the business-specific terms of service.
Pinterest account holders go to the site to discover new products, plan purchases and search for lookalike products.
Theres two ways of getting your pins recognized, but first you must create a “Free Business Account”.
