How family offices bet on sports from fantasy apps to ski resorts

July 10, 2025 by Projesh Kar

Key Points

A third of investment firms of the ultra-rich have invested in sports, according to a new family office survey by BNY Mellon.
While billionaire sports-team buyouts get the headlines, family offices are increasingly investing in adjacent assets like live-viewing venues and betting apps.
Here’s how the family offices of ultra-rich sports team owners like David Blitzer and Dan Gilbert are spreading their bets.

Projesh Kar

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