Our podcast ‘Stories of Search’ explores the evolution of search and how it impacts different areas of our lives, societal, environmental, economic and more. So, I thought, why not delve into this topic for new businesses? If you are a new business owner, it can be a really scary time when trying to navigate the needs of your business whilst balancing this with the ever-changing digital world. Search continuously evolves, and it is showing no signs of slowing down. This blog aims to shine a light on how the evolution of search impacts new businesses. If the world of business and search is something that is overwhelming you right now, you’re in the right place.
And whilst you’re here, check out our podcast too!
Starting a business comes with its challenges and barriers, and we acknowledge that one of them can be the complex world of search. But we are here to demystify this for you, taking the stress of launching a new business.
The Evolution of Search
68% of online experiences start with a search engine, and this figure is on the rise.
Search has come a long way from simple keyword matching. Search today it’s all about understanding searcher intent, improving user experience, and delivering high quality content across the web. Algorithm updates just keep getting smarter, shining a brighter spotlight on sites that focus on E-E-A-T. So, if you’re a new business owner, focusing on search is an absolute must. The rise of voice search, visual search, and mobile search means the search journey is more dynamic than ever – you need to own the space you’re in.
Looking ahead, emerging trends like AI overviews are shaping the future of search. Brands that can combine creativity with data, producing engaging content whilst focusing on strong branded search terms, will thrive in the evolving landscape.
How Search Impacts New Businesses
Luckily for you, you’re at the start of your business journey, the perfect position to be in to embrace evolving search trends and get the very best out of your business.
If you’re launching a new business, understanding the evolution of search can help you build a strong digital presence from the outset.
But knowing what to focus on can be a maze. Here’s how the evolution of search impacts new businesses.
Today, search engine users expect faster, smarter answers. They’re asking full questions, using voice search, and searching on the go, all signs that search has evolved past the point of just entering keywords into a search bar. As a result, touchpoints happen across multiple devices and platforms. So you’re not just competing in search results, but wherever the conversation is happening.
Modern algorithms prioritise relevance, quality, and searcher intent, mimicking how real people think and ask questions.
Search has started taking up more space. Google now fills SERPs with featured snippets, “people also ask” results, maps, product carousels, and as of this summer, social media posts. Users often get answers without even clicking.
This means your job as a new business owner is no longer just to rank in SERPs but to be visible where users look, strategically thinking about your website and beyond.
With the rise of voice search and AI-driven engines like ChatGPT and Gemini, people aren’t just browsing but expecting deeper answers, with a conversational delivery. This changes not only search, but the behaviour of those searching, and what they expect to see online.
Creating content and structuring your information on your website in a way that searchers can easily navigate and digest is crucial.
Speaking of the way we search changing, TikTok and Instagram are now used as ‘go to’ search tools for many. If you’re looking for real-world reviews, how-to videos, and brand experiences, these tend to be the go to platforms. This shift doesn’t replace traditional search, but it supplements in an increasingly influential way.
Even if your primary focus is SEO, increasing your brand awareness depends on the content that you’re publishing across the internet. Being searchable now means being present and active in the right digital spaces.
Embracing Search For New Businesses With GrowTraffic
Search has evolved from static results to a living ecosystem, and that changes how new businesses need to think from day one. Search now impacts everything about a business in the early stages, from how you build your website, how you write your content, to how you appear across the web and connect with your audience.
Search is no longer just a channel. It’s a lens through which your entire business is viewed. If you have listened to our podcast, read this blog and still don’t know how to embrace search and get the best for your new business, give us a call!
At GrowTraffic, we specialise in helping businesses at every stage to keep on top of the ever-evolving search engines and help your business thrive.
Call us today on 0161 706 0012.
