Driver Salaries, Net Worth & Endorsement Earnings

Formula 1 stands out as one of the most glamorous sports globally. In 2025, F1 drivers earn not only substantial salaries from their teams but also generate millions through brand endorsements and personal business ventures. Here’s a look at the richest Formula 1 drivers in 2025 based on their estimated net worth. 

 1. Lewis Hamilton – $ 300 Million 

• Team: Ferrari 
• Salary: $60 million per year 

As of 2025, Lewis Hamilton continues to be the richest driver in Formula 1. The seven-time World Champion joined Ferrari in 2024, bringing a huge wave of attention to the team. Besides his salary, Hamilton earns millions through endorsements with brands like Tommy Hilfiger, Monster Energy, and IWC watches. He also invests in business ventures, including a vegan fast-food chain and even owns a stake in the NFL team Denver Broncos. 

2. Fernando Alonso – $260 Million 

• Team: Aston Martin 
• Salary: $20 million per year 

At 43 years old, Fernando Alonso continues to race at the top level with Aston Martin. A two-time World Champion, Alonso has built a strong financial portfolio through his long racing career, endorsement deals, and business investments like the Fernando Alonso Sports Complex in Spain and a racing driver management company. 

3. Max Verstappen – $ 217 Million 

• Team: Red Bull Racing 
• Salary: $65 million per year 

Max Verstappen is presently the top-paid driver on the Formula 1 grid. The Dutch sensation has secured multiple World Championships and stands as one of the sport’s most dominant forces. His wealth comes from his large Red Bull contract and deals with brands like EA sports, Jumbo Supermarkets, and Heineken. 

4. Charles Leclerc – $ 125 Million 

• Team: Ferrari 
• Salary: $34 million per year

Charles Leclerc is Ferrari’s lead driver and among the top earners in F1. The Monegasque driver has proven himself as a future World Champion. His income is boosted by his strong performance bonuses and deals with luxury watchmaker Richard Mille and Italian fashion brands. 

5. Lando Norris – $37 Million 

• Team: McLaren 
• Salary: $20 million per year 

Lando Norris has quickly become one of the most marketable and skilled drivers in the sport. With his strong performances for McLaren and a fun personality that appeals to younger fans, he has secured several endorsement deals with brands like Hilton Hotels and Resorts, Quadrants (his own esports team) , and Bell Helmets. 

How do F1 Drivers Make Their Money? 

F1 drivers earn money through several sources: 

• Team Salaries: Top drivers earn between $10 million and $65 million per year, depending on their contract and team status. 
• Performance Bonuses: Drivers often receive bonuses for podium finishes, pole positions, and race wins. 
• Endorsements: Many F1 drivers work with global brands, promoting products from sportswear and tech to watches and beverages. 
• Investments & Business: Some drivers invest in tech startups, fashion, restaurants, and even sports teams to grow their wealth off the track. 

Formula 1 is more than just a showcase of speed and talent, it’s also a realm of immense wealth and high-stakes business. In 2025, Lewis Hamilton, Fernando Alonso, and Max Verstappen lead the financial race, showing that success on the track can bring massive rewards off it too. 

Written by Kinjal Walantra