Verizon wants to win back your loyalty with damage control discounts

You can trigger a retention discount if you generate a transfer PIN

We’ve spotted a couple of Reddit reports from users who have gotten some more loyalty discounts on their accounts. For instance, Reddit user Inner_Difficulty_381 initiated the process of porting out of Verizon, after which the carrier offered them a $10 per month per line discount as an appeasement/retention discount. The carrier’s customer service representative even seemingly mentioned that the $25 monthly loyalty discount on the customer’s account is for life and not going away.

After this, they received a notification from the My Verizon app informing them that their account is eligible for a $20 per month per line discount for 12 months, though selecting this offer replaced the appeasement discount as they did not stack.

The net effect is that the customer now has a $25 per month lifetime loyalty discount, plus an additional $40 per month discount (total for two lines) for twelve months, effectively bringing their bill down by a good margin once they started the port-out procedure.

Reddit users zetagrl19, NukePretendgineer, rileymilan, and Organic_Fig2303 also got the offer from the notification above. They mentioned that it triggered a few hours after they started the port procedure and generated a transfer pin from within the My Verizon app.

Unfortunately, not everyone is getting this appeasement/loyalty discount. Many Redditors mentioned that they had generated the transfer PIN but had not received the offer, so your mileage may vary. If the loyalty discount is what makes you move out of Verizon, it may be worth a shot to generate a transfer PIN to see if you can trigger the offer. If not, you can let the PIN expire, or actually go ahead with the port-out.

To generate a Transfer PIN, open the My Verizon app or log into your My Verizon account, and type “transfer pin” in the search bar.

Some users are getting a Valued Customer discount to replace the Loyalty discount

There’s some murkiness about what’s happening, though, as some users, like Reddit user ItsDon, received a $30 monthly “Valued Customer discount” that replaced their $20 monthly Loyalty discount once they contacted the CEO via email. The new discount is also seemingly for life. However, in upgrading the discount, the Verizon representative removed the timed loyalty discount ($10 per line for 12 months), which had another four months remaining, effectively driving up the user’s bill for a few months.

Reddit user KDao18 also received a $40 Valued Customer discount to replace the outgoing $25 Loyalty Discount, and they were lucky enough not to have their timed loyalty discounts removed.

Verizon could have avoided the drama by not raising prices

It does seem that the customer backlash from the price increase got to Verizon, which is now scrambling to retain some of its most loyal customers. Ironically, some of the discounts offered are higher than what the customers had before the price increase and backlash. Had Verizon maintained its discounts, users wouldn’t have decided to shop around, and the carrier wouldn’t have had to roll out higher discounts to retain them.

It remains to be seen how this whole fiasco has affected Verizon’s subscriber base and bottom line, and if any benefits were worth the drama.

We’ve reached out to Verizon for comments on the discounts, and we’ll update this article when we learn more.