MiHoYo’s Zenless Zone Zero teams up with Aston Martin for Gamescom 2025 · TechNode

MiHoYo’s action game Zenless Zone Zero today announced a major collaboration with British luxury sports car brand Aston Martin. From August 20 to 24, the two companies will set up a real-life Aston Martin exhibition area at Gamescom in Cologne, Germany. A collaboration PV (Preview Video) has been released, showcasing a futuristic sports car design that blends the game’s mechanical aesthetics with cyberpunk city style. Players who join the collaboration campaign on X (formerly Twitter) will have the chance to win a limited-edition 2024 Aston Martin Vantage model car and special in-game badges. [IThome, in Chinese]

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