It’s incredible how many bad user experiences are still out there in 2025 | by Maximilian Speicher

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Three bad UX stories from just one week that brought me close to a complete meltdown.

14 min read

Jul 31, 2025

TL;DR: You’d think we’ve had 30+ years to learn and nail digital user experiences, right? You’d think that by now, flawless experiences would be the rule and not the exception. Right? Right? Disgracefully, far from it, as three recent experiences — that almost had me throwing my laptop out the window — showed me. It’s 2025 and absolutely basic usability and UX failures are still everywhere. Why are we in this mess? I have three hypotheses: 1) Companies chronically underinvest in UX; 2) too many “UX professionals” lack genuine expertise; and 3) even the talented UX folks have little structural power. The good news: seasoned UX professionals now have the best opportunity yet to found businesses that truly differentiate on UX— while others stubbornly leave this trillion-dollar opportunity on the table. If many established businesses won’t make UX matter, it’s time to build new ones that do.

Kieselbronn, July 5, 2025

So, UX is dead, huh? That’s at least what my LinkedIn, Medium, and various other feeds are trying to tell me. And if we’re talking about “UX is dead” in the sense of “companies don’t seem to be giving a flying **** about UX anymore,” then, after last week at the latest, I have to agree.