How to Add Announcement Bar on Shopify? Step-by-Step Guide

You’re in the right place if you want to know how to add an announcement bar to your Shopify store. A Shopify announcement bar is a great way to get people’s attention and increase sales at the top of your store. You may use it to promote free shipping, a flash sale, or store updates.

This guide will show you how to add an announcement bar to your Shopify store step by step. It will show you how to do it using the built-in approach and third-party apps for more complex options.

What is an Announcement Bar in Shopify?

A Shopify announcement bar is a small banner that you may change that shows up at the top of your online store. It shows essential notifications like free shipping deals, flash specials, new products, or store news.

This bar helps you get people’s attention without getting in the way of their purchasing. You may add links, modify colors, set when things are shown, or even show different messages to various groups of people. This is especially true if you use a Shopify app for more complex capabilities.

Why an Announcement Bar Matters for Shopify Stores ?

In today’s competitive eCommerce industry, people decide in just a few seconds whether to stay on your site or depart. That’s why it’s so critical to get your most important messages over right immediately. An announcement bar is the best way to do this.

The announcement bar is the answer if you’ve ever wanted to get customers’ attention without pop-ups or clutter. When someone visits your Shopify store, they will see an announcement bar at the very top of the page. It is a tidy, fixed banner.

Types of Announcement Bars in Shopify

Each type serves a unique purpose and helps drive engagement, conversions, or communication. Here are the most popular types:

1. Free Shipping Bar

• Purpose: Encourage customers to reach a minimum cart value.
• Example: “Free Shipping on Orders Over $50!”
• Great for: Increasing average order value (AOV)

2. Sale or Promotion Bar

• Purpose: Highlight active discounts or limited-time offers.
• Example: “ 20% OFF Everything – This Weekend Only!”
• Great for: Flash sales, seasonal promos, Black Friday

3. Countdown Timer Bar

• Purpose: Create urgency and FOMO with a live ticking clock.
• Example: “Sale Ends in 02:45:00 – Don’t Miss Out!”
• Great for: Limited-time offers, product drops, cart urgency

4. Product Launch or Collection Announcement

• Purpose: Drive traffic to new or featured products/collections.
• Example: “New Fall Collection Just Dropped – Shop Now!”
• Great for: New arrivals, limited editions, restocks

5. Store-Wide Alerts

• Purpose: Communicate key updates or changes.
• Example: “Shipping delays due to high demand – We appreciate your patience!”
• Great for: Holidays, closures, logistics updates

6. Geo-Targeted Bars

• Purpose: Show specific messages based on customer location.
• Example: “🇨🇦 Now shipping to Canada – Free on orders over $75!”
• Great for: International stores, regional deals, currency notices
• Requires an app like Yeps.io or Hextom Pro

7. Multi-Language Announcement Bar

• Purpose: Display messages in the visitor’s preferred language.
• Example: “¡Envío gratuito en pedidos superiores a $50!”
• Great for: Global Shopify stores
• Requires a translation-enabled app

8. Email or Lead Capture Bar

• Purpose: Collect emails or offer newsletter sign-ups.
• Example: “Join our list & get 10% OFF your first order!”
• Great for: Growing your email list
• Often used with apps like Hello Bar or Privy

9. Welcome or First-Time Visitor Bar

• Purpose: Greet new users or offer a first-order incentive.
• Example: “ Welcome! Get 10% Off Your First Order – Use Code: HELLO10”
• Great for: Building trust and conversions with new visitors

10. Navigation/Call-to-Action (CTA) Bar

• Purpose: Direct traffic to a key page or offer.
• Example: “Check out our Back-to-School Deals → Shop Now”
• Great for: Product launches, specific campaigns, blog posts

How to Add an Announcement Bar on Shopify

Method 1: Add an Announcement Bar Using Shopify’s Built-In Theme Settings

Most modern Shopify themes include a built-in announcement bar that’s easy to activate and customize. This is the fastest way to get started.

Step-by-Step Guide:

1. Log in to Your Shopify Admin Panel

Go to your-store.myshopify.com/admin

2. Navigate to:

Online Store → Themes

3. Click “Customize” next to your active theme

4. Locate the Announcement Bar Setting:

• Look for “Announcement Bar” or
• Open the “Header” section (varies by theme)

5. Enable the Bar

Toggle it on or check the box to display it

6. Customize Your Message

• Enter the announcement text (e.g., “Free Shipping on Orders Over $50!”)
• Add a clickable link if desired
• Choose background and text colors for visibility

7. Click “Save” at the top-right corner

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Method 2: Add an Announcement Bar Using Shopify Apps

Need more flexibility, such as geo-targeting, countdowns, or scheduling? Apps give you full control over how and where your announcement bar appears.

Step-by-Step Guide:

1. Go to the Shopify App Store

Search: “announcement bar”

2. Install a Recommended App

Top-rated options:

• Quick Announcement Bar by Hextom – easy & popular (free/paid)
• Free Shipping Bar by Hextom – upsell based on cart total
• Yeps.io – advanced targeting, multi-language
• Hello Bar – announcements + email capture

3. Approve App Installation

Click “Add App” and grant the necessary permissions

4. Open the App and Customize Your Bar

• Write your message
• Add buttons, countdowns, links
• Choose display rules (page, location, timing)
• Match colors to your brand

5. Preview and Publish

Also Read this Guide : How to Create a Coming Soon Page in Shopify?

Final Thoughts: Why You Should Add an Announcement Bar on Shopify

It may seem like a small thing, but a simple announcement bar can have a big effect on how well your store does. A top banner makes sure that everyone who visits your site sees your message right away, whether you’re having a flash sale, giving away free shipping, or launching a new collection.

An announcement bar can help a lot during busy shopping times or when you need to get the word out quickly.

• Increase urgency
• Boost conversions
• Improve customer communication
• Drive traffic to high-value pages

Krishang Technolab: Your Go-To Shopify Agency for Custom Features & Growth-Driven Design

Looking to build or scale your Shopify store with confidence? AtKrishang Technolab, you can hire dedicated Shopify developers who specialize in building high-performance, conversion-focused eCommerce solutions.

Whether you’re a growing brand or an established store, our team of certified Shopify experts is here to handle everything from theme customization to app development and full-scale Shopify development.

What We Offer:

• Custom Shopify features (announcement bars, filters, product customizers)
• Theme design + UI/UX optimization
• Shopify app development & API integrations
• Speed, SEO & performance tuning
• Ongoing support or one-time projects

Whether you’re launching or scaling, we build Shopify experiences that are fast, functional, and built to convert.

Let’s grow your store together. Contact Krishang Technolab today.