High Point Federal Credit Union selects Nuuvia for youth engagement

Payments

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August 12, 2025

High Point Federal Credit Union, based in western New York, selected Nuuvia for its youth engagement platform. With this partnership, the credit union aims to provide family money management tools to help children learn good financial habits, according to a press release.

Nuuvia’s platform integrates with High Point’s systems for the youth accounts, which transition into adult accounts on their 18th birthday.

“Nuuvia is the bridge that can help children develop and learn good banking habits for the future,” Richard Yeager, president and CEO of High Point, said in the release. “Unlike other options, Nuuvia’s platform ensures deposits and interchange revenue will remain within our credit union rather than being diverted to third-party fintech sponsor banks. That was important to us as well as we set about launching our youth banking program.”

“High Point understood the importance of launching a holistic youth banking program from the start and as a result they’ve been very successful at growing their youth accounts. Nurturing these younger consumers leads to continued success and resiliency in the future, and Nuuvia is excited to partner with High Point as they embark on a new youth financial journey,” Marcell King, president and COO of Nuuvia, said in the release.