Airwallex urges businesses to ditch outdated systems and embrace the Future of Finance

Airwallex, the Australia-founded leading financial platform for modern businesses, has declared an end to ‘clunky’ business banking, with a new brand campaign urging businesses to ditch outdated systems and embrace the Future of Finance.

The campaign empowers businesses to challenge the legacy mindset, redefining modern finance while driving greater awareness and understanding of Airwallex’s suite of finance solutions and products.

Developed with independent creative agency Special, and with media strategy led by Accenture Song, the launch campaign features six films, each dramatising outdated financial processes and tools by smashing, crushing and destroying them with heavy machinery, from a wrecking ball demolishing a traditional financial institution to a steamroller flattening a payments screen.

Each film closes by showcasing Airwallex’s smarter products. For instance, faster FX transfers, international accounts opened in minutes not months, AI-powered spend management that saves time, and lower-fee payments. All seamlessly connected in an all-in-one platform designed to seamlessly fuel business growth