TVS Motor Company to Launch 4 Norton Motorcycles in India by FY26

Synopsis- TVS Motor Company has made it official that Norton Motorcycles, the historic British brand it purchased in 2020, will be launching in India by Q3 2025. The upcoming products are likely to be the flagship Norton V4 superbike and a stylish modern classic Commando 961 that will help the company reach the high-end retro and superbike markets. The move is aimed at taking advantage of the India-UK Free Trade Agreement so they could move to localising production in the Hosur plant owned by TVS, which would allow Norton to compete with the established brands Royal Enfield, Triumph and Harley Davidson in the new emerging premium motorcycle segment.

Norton Motorcycles: A Heritage Redefined

Norton Motorcycles was founded in 1898 by James Lansdowne Norton in Birmingham and won a legendary reputation with record breaking successes at the Isle of Man TT, and the popularity of its bikes such as the Dominator and original Commando. After several decades of ups and downs, TVS Motor Company acquired Norton in April 2020, at a price of ₹153 crores and invested 1,000 crores and more in R&D, new product development and a state of the art unit in Solihull, U.K. Since coming under TVS ownership, Norton has unveiled six new models worldwide, each with Design, Dynamism and Detail defining their character.

Popular bikes of Norton Motorcycles

• Norton V4 SV Superbike
  • The Norton V4 SV is the hallmark superbike of the brand, targeting the real performance enthusiasts. It comes with a 1,200 cc V4 engine that delivers 185 bhp at 12,000rpm and has the capability of 125 Nm of torque at 9,000rpm. The bicycle has some premium components with lightweight aluminium frame, Öhlins suspension, Brembo brakes and even has optional carbon-fibre body in its Carbon Edition. It has a dry weight of only 193 kg and it is made to impress with pace, precision and exclusivity.
  • Estimated Price (Ex-Showroom): 50 lakhs
• Norton Commando 961 Modern Classic 
  • The Norton Commando 961 revives the old school riding with new-age technology. It has a dual cylinder, 961 cc engine providing 80 PS of power and 90 Nm of torque. The motor is both air and oil cooled, and paired up with a 5-speed gearbox. The high-quality ride is guaranteed with the help of premium components such as the Öhlins front forks and Brembo brakes. It comes in two varieties: the Sport with its flat handlebars to make riding more comfortable, and Cafe racer model with clipped-on bars and one-seater styling to make it more aggressive.
  • India price (Ex-showroom): 20.99 lakh

Key Features and Technology

Also read: 5 Best 7-Seater Cars Under ₹20 Lakhs in India (2025) – Spacious, Stylish & Affordable

Pricing and Availability in India

• The initial models of Norton will be brought in as Complete Built Units (CBUs) by TVS and then local assembly will commence at its Hosur plant. India-UK free trade is likely to provide tariff reduction from 100% to 10% under quota, allowing to set a competitive price in the premium segment. V4 SV price is estimated at 50 lakh ex-showroom, which is aimed at high-income customers and superbike enthusiasts, and Commando 961 is set at 20.99 lakh on-road price,placing it directly in competition with motorcycles such as Triumph Thruxton and BMW R nineT.
• Premium Norton dealerships will launch in a few metro cities with tailored retailing along with servicing. TVS strives to improve the presence of Norton in the upper middle class through production in India by using its wide distribution network and infrastructure supporting customers after the sales.

Competitive Landscape

The entry of Norton will intensify competition in the premium motorcycle market of India that currently has Royal Enfield and a few premium priced overseas brands as leaders. Norton is launching its most premium bikes with the aim of developing a good brand picture-as Triumph did with its highly successful bikes the Speed models. Subsequently, beginning 2026, Norton (aided by TVS) will introduce more affordable bikes that will fall in the category of 350-450 ccs and 600-650 ccs to make it financially affordable by a larger number of people in India.

Bottom Lines

By the end of 2025, Norton Motorcycles will be in India officially by TVS. With the India-UK Free Trade Agreement and the intentions of producing bikes in the country, there will be more competitive prices. It starts with the top-end V4 SV (₹50 lakh) and the sleek Commando 961 (₹20.99 lakh) aiming to charm bike lovers with its british modern tech and TVS’s wide reach. Its entry revives the legendary British motorcycle, now accessible to Indian riders.

Written by Prajwal Hegde