Mobile App Statistics And Key Trends To Know

The number of mobile phone users is growing at an exponential rate. However, consumer behavior when it comes to mobile apps remains unclear. We know that consumers keep their phones close and check them frequently.

Downloading mobile applications

Apps cannot succeed without downloads. It sounds simple, but it’s too often overlooked by app owners. You could have the best app on the planet, but if no one downloads it, you won’t make a dime. So before you get people to download your app, you need to take the time to do proper research.

Global download

People all over the world use smartphones and tablets. As the popularity of mobile app usage increases, so do the number of app downloads around the world. Every year we see an increase in the number of app downloads. This trend will continue in the coming years. More than 218 billion apps were downloaded last year.

Free vs paid downloads

Only a fraction of people are willing to pay for downloads. If you initially charge downloads, fewer mobile users will download the app. This is because most people are used to being offered free downloads. However, people who download paid apps are more likely to engage. They won’t spend money on something and then never use it. For those of you who own an existing business and have an app as an extension of that business to improve the customer experience, they should definitely offer free downloads.

Google play vs app store downloads

There are places where the vast majority of mobile users download apps. Users with iOS devices download iPhone apps from the Apple App Store, while Android users download apps from the Google Play Store.

Google play vs app store downloads

More downloads are coming from the Google Play Store worldwide. Downloads from the Google Play Store grew by 31%, while the Apple App Store grew by just 2.5%. In short, Google Play Store has more downloads and is growing at a higher rate.

Apple app store download statistics

We’ve already looked at how the two app stores compare to each other. But now it’s time to break down those numbers even more and take a closer look at each platform.

Google play store download statistics

Now it’s time to look at the download statistics of your Android device. I took the time to create a deeper analysis of the Google Play Store.

Google play store availability

We just looked at Apple App Store availability. So I wanted to jump right into it and show you the number of apps available for download on the Google Play Store. Apple App Store app availability numbers are growing every year, but the download growth rate is a lower percentage compared to Google Play Store.

Conclusion

Mobile applications are part of our daily lives. Even though mobile usage and penetration is at an all-time high, every piece of data we’ve analyzed shows that it’s still on an upward trend.