KeyBank renews arena naming deal with Buffalo Sabres

Bank / Credit Union

Photo: KeyBank

July 31, 2025

KeyBank has renewed its naming rights deal with the NHL team the Buffalo Sabres. Through this deal, it will have 10-year extension of its contract for the Buffalo Sabres arena: the KeyBank Center, according to a press release.

“We are thrilled to build upon our partnership with the Buffalo Sabres. This is an investment in Buffalo and reflects our commitment to this community,” Chris Gorman, chairman and CEO, KeyCorp, said in the release. “KeyBank and the Sabres will continue to drive Buffalo forward, creating opportunities and delivering on our purpose: to help our clients and communities thrive. We believe in Buffalo’s future and are proud to carry it forward — together.”

KeyBank will serve as the away helmet sponsor for the 2025-2026 season. The team and the bank also announced the HocKey Assists Community Program for education, small business growth and other initiatives to help youth and small businesses in Western New York

“Creating a community hub remains a core aspect of our mission at KeyBank Center,” Pete Guelli, COO, Buffalo Sabres, said in the release. “We see tremendous value in KeyBank Center serving as a gathering place in our city and nothing exemplifies this more than the KeyBank commitment. Additionally, KeyBank Center holds the unique ability to impact and drive economic growth in downtown Buffalo that can create a lasting impact in the community. Tied in with the HocKey Assists program, this partnership stands to benefit our community in immeasurable ways.”