Launching a business is an exciting time, but it is also very challenging with lots to do in the background. It can be difficult to navigate the crucial element of how to get your first customer. That’s where PPC comes in. PPC is a great tool that can be used to gain instant visibility, drive targeted traffic, and generate leads or sales right from day one. If you’re looking to get the ball rolling with your new business, here’s how to launch your business with PPC.
What is PPC?
PPC is also known as pay per click. It’s a digital marketing technique that only costs when someone clicks on your ad. Paid ads appear on platforms such as Google, Facebook, LinkedIn, Instagram, and more! Each time you get a click it brings a potential customer to your website. The cost you pay depends on your competition, relevance, and who you’re targeting.
A range of popular PPC platforms include:
A lot of new businesses start off with Google Ads and Meta Ads. These platforms offer a good blend of intent-based and interest-based targeting.
GrowTraffic’s 8 Step Guide For How To Launch Your Business With PPC
Before you dive into PPC, there are a few things you should know. We’ve put together an 8-step guide including everything you need to know about how to launch your business with PPC.
Step 1: Set Clear Goals
Before you spend anything, it’s important to know what you want to achieve with PPC. Some common goals can be:
- Driving traffic to a landing page or online store
- Getting signups or generating leads
- Generating phone calls or appointments
- Increasing brand awareness in a competitive market
Having clearly defined goals will help shape everything from your ad creative to your campaign settings.
Step 2: Know Your Audience
It’s important to understand exactly who you’re targeting. Things to consider are:
- Interests and Behaviors
If you’re unsure, create a buyer persona based on your ideal customer. This makes it easier to come up with ads and helps you choose the right keywords.
Step 3: Create A High-Converting Landing Page
Sending people to your homepage is never very effective. Instead, you should build a dedicated landing page that’s tailored to your PPC campaign.
A successful landing page should:
- Align with your ad message and headline
- Feature a strong call-to-action
- Be mobile-friendly and fast-loading
It’s important to remember that you pay for every click. If your landing page isn’t optimised to convert visitors into leads or customers, you’re wasting your budget.
Step 4: Choose The Right Platform And Campaign Type
Each PPC platform has its own unique strengths, so it’s important to look into each one to decide which is right for you and your business. When using Google Ads you should start with Search Campaigns. This method targets users that are actively searching for solutions like yours.
On the other hand, Meta Ads is ideal for targeting people based on interests, behaviors, and demographics. This platform is also great for building brand awareness, promoting time-sensitive offers, and retargeting past visitors
If your intended audience isn’t actively searching for you yet, Meta Ads can create that demand.
Step 5: Conduct Keyword And Competitor Research
Keyword research is crucial. There are a number of tools that you can use for this, including Google Keyword Planner and SEMrush.
It’s important to look for a mix of high-intent, low-competition keywords. This allows you to capture a mix of immediate conversion while building a strong foundation for future growth. You should avoid using broad or irrelevant terms as these will often waste your budget.
You should also be analysing your competitors to find out which keywords they are bidding on and the messaging they use in their ads. This can reveal gaps in the market that you can exploit.
Step 6: Write Compelling Ad Copy
Your ad needs to grab attention fast and persuade users to click. Whatever the format of your ad, try following these copywriting tips:
- Showcase your unique selling point
For accurate results, you should test multiple versions of your ads. This is known as A/B testing, it gives you insights to see what works best.
Step 7: Set A Smart Budget
As a startup business, it’s likely that you’ll have a limited budget. Here are a few tips for how you could approach it:
- Focus on one platform or campaign at a time to start
- Monitor your Cost Per Acquisition (CPA). Look at how much it costs to get a lead or sale.
- Adjust your ad based on what’s working and what isn’t.
Step 8: Track And Optimise
To track your ad’s performance, you can use tools like Google Analytics, Google Tag Manager, or Meta Pixel.
Track conversions, click-through rates, and bounce rates. If certain keywords or audiences are underperforming, pause or adjust them. Testing and optimisation are key to long-term PPC success.
GrowTraffic Knows How To Launch Your Business With PPC
PPC is one of the fastest ways to get your new business in front of potential customers. While organic traffic takes time, PPC delivers instant visibility and measurable results. This is a perfect solution for startups looking to make an impact quickly and drive growth.
That’s pretty much everything you need to know about how to launch your business with PPC. If you still need a hand getting to grips with it, GrowTraffic is here to help! We’ve helped numerous businesses launch with PPC. Yours could be next. Contact our team today to get started.
