Creating custom pages for your Shopify store is important for gaining trust, sharing information, and making the consumer experience better. Shopify makes it very easy to construct an About Us, FAQ, Shipping Policy, or Contact page.
We’ll show you step by step how to add a new page in Shopify in this article. No technical skills are needed!
What’s the Purpose of Adding Pages in Shopify?
It’s not only about the products in your Shopify store; it’s also about making the whole buying experience great. Your homepage and product listings are important, but adding personalised pages gives them a better idea of your brand and makes them feel more confident.
Pages help your visitors find their way around, make them less likely to hesitate before buying, and show that your store is trustworthy and well-organized.
Types of Shopify Pages for Your Store
You can make various types of pages on Shopify that each have a particular job in your store. Each one helps make the experience better for users, give them information, and gain the trust of potential consumers. Here are the types of pages that are most common:
1. Home Page
- The first impression of your store.
- Highlights featured products, collections, promotions, or your brand story.
- Often includes banners, sliders, and call-to-action buttons.
2. Product Pages
- Automatically created when you add products.
- Includes product images, descriptions, pricing, and “Add to Cart” buttons.
3. Collection Pages
- Group products into categories (e.g., “New Arrivals,” “Men’s Shoes”).
- Help customers browse related items easily.
4. About Us Page
- Tells your brand story, values, mission, and the people behind the business.
- Builds emotional connection and trust.
5. Contact Page
- Includes a form or contact info so customers can reach you.
- Can also link to social media, phone number, or location map.
6. FAQ (Frequently Asked Questions) Page
- Helps reduce customer support questions.
- Answers common concerns about products, shipping, returns, etc.
7. Shipping & Returns Policy Page
- Clearly outlines shipping timelines, costs, and return processes.
- Helps avoid confusion and disputes.
8. Privacy Policy Page
- Explains how customer data is collected, used, and protected.
- Required by law in many regions (especially for paid ads).
9. Terms of Service Page
- Outlines the rules and conditions for using your site.
- Protects you legally and builds transparency.
10. Blog Pages
- Let you publish articles, updates, or guides.
- Great for SEO and connecting with your audience.
Need help selecting a theme first? Check out guide on how to choose the best Shopify theme.
Step-by-Step: How to Add a Page in Shopify
Creating a new page on Shopify is quick and intuitive. Begin by creating a Shopify account, visit Shopify.com and sign up using your email address. Just follow these steps:
Step 1: Log In to Your Shopify Admin Dashboard
Start by logging into your Shopify account at shopify.com. Once you’re in the admin area, look for the navigation menu on the left side.
Step 2: Navigate to Online Store > Pages
In the admin sidebar, go to:
Online Store > Pages
This is where all your custom pages are listed. If this is your first time, it might be empty but not for long!
Step 3: Click the “Add Page” Button
Click the “Add Page” button in the top right corner. This opens the page editor, where you can create and design your new page.
Step 4: Add Your Page Title and Content
Here’s where the magic happens:
- Page Title: This is what your customers will see as the page name. (Example: “Our Story” or “Shipping & Returns”)
- Content Box: Write the content you want to display. This can include:
- Text
- Images
- Videos
- Links
- Bullet lists
You can use the rich text editor toolbar to format the page bold text, add headings, insert images, or even switch to HTML view if you’re comfortable with code.
If you’re preparing for a launch, you might also like our post on creating a Coming Soon page in Shopify.
Step 5: Optimize the Search Engine Listing (Optional but Recommended)
Scroll down to the Search engine listing preview section.
Click “Edit website SEO” and you can:
- Customize the meta title (appears in search engines)
- Write a compelling meta description
- Create a readable URL handle
This helps with your Shopify SEO, especially for pages like blog posts or policy pages.
Step 6: Set the Page Visibility
In the right-hand column, you’ll see Visibility settings.
- Visible – Publish immediately
- Hidden – Save as draft or publish later
You can also schedule a publish date if you’re planning a timed launch.
Step 7: Click “Save”
Once everything looks good, hit the Save button. Your new page is now live (or scheduled, depending on your settings).
How to Add the Page to Your Navigation Menu
When you make a new page in Shopify, it won’t show up in your store’s menus right away. You need to add it to your navigation by hand, like the main menu or footer menu, so that clients can easily discover it.
Here’s how to do it step by step:
Step 1: Go to the Shopify Admin Dashboard
Log in to your Shopify store and navigate to your admin dashboard.
Step 2: Click on “Online Store” > “Navigation”
In the left-hand sidebar, go to:
Online Store > Navigation
This is where you manage your menus.
Step 3: Choose the Menu You Want to Edit
Click on the menu where you’d like your page to appear:
- Main Menu – usually appears at the top of your site
- Footer Menu – typically found at the bottom of your pages
Step 4: Click “Add Menu Item”
A new line will appear where you can enter:
- A Name for the link (this will be shown in your store’s menu)
- A Link, which you’ll connect to your new page
Step 5: Link to Your Page
- Click inside the Link box
- Choose Pages
- Select the page you just created
Step 6: Save Your Menu
Click the “Add” button, then hit “Save Menu” in the top right corner.
Your page is now linked in the navigation and visible to customers! For more on organizing your store menu, see Shopify store navigation tips.
Wrapping Up: Elevate Your Store Experience with Informative Pages
Adding custom pages to your Shopify store isn’t just a nice-to-have; it’s necessary to develop trust, make navigation easier, and answer consumer questions before they ask them. Pages like “About Us,” “Contact,” “FAQs,” and “Shipping Policy” may make a comprehensive buying experience that keeps consumers coming back if they are done appropriately.
The good news? Even if you’re just starting out, Shopify makes it very straightforward to develop and administer these pages.
Make sure to write informative, well-thought-out content for your store pages. Your clients (and your conversion rate) will be happy.
Customizing Your Shopify Pages with Krishang Technolab
It’s easy to make pages on Shopify, but it’s hard to make them stand out. We at Krishang Technolab are experts at making Shopify pages that are unique to your company, get customers interested, and increase sales.
We offer:
- Unique, brand-focused designs
- Mobile-friendly, fast-loading pages
- Seamless integration with your store’s theme
- Expert support from start to finish
Are you ready to improve your Shopify store?
Get in touch with Krishang Technolab today for a free consultation!
