Creating Viral Content When Launching A Business

Whilst it’s an exciting new venture, launching a business can be a little nerve-wracking. You’ve got your product sorted, your branding is done, the website is live, and now you need to think of the next step. You need to get in front of your target audience. That’s where you need to think of creating viral content when launching a business. 

Before you roll your eyes, hear us out. Going viral isn’t about luck or dancing on TikTok. It’s about creating a smart strategy that can be understood and resonates with your audience. 

So, how do you create viral content when you’re just starting out and no one’s heard of you yet? We’ve put together 7 steps for creating viral content when launching a business. 

What Is Viral Content? 

For context, viral content is any piece of content that spreads rapidly online because people keep sharing it. The key word here is shareable. Make sure that your content is relatable and enjoyable is key. Your job is to create content that makes people feel something. 

7 Steps For Creating Viral Content When Launching A Business 

Let’s dive into our step-by-step guide for creating viral content. 

Step 1: Know Who You’re Talking To 

Before you create anything, you need to get to grips on who your audience is.  

• Who are you trying to reach?  

• What do they care about?  

The better you understand your audience, the easier it is to make content that speaks directly to them. 

Content tip: Build a few audience personas. Give them names, jobs, interests. Tailor your content to their world. 

Step 2: Create Emotionally Charged Content 

Content that goes viral usually hits an emotional nerve. It makes people: 

Don’t be afraid to be bold with your content. You’re not trying to please everyone, you’re trying to connect with your target audience. 

Step 3: Jump On Trends But Make Them Your Own 

Jumping on trends is a great way to get visibility but don’t just copy what everyone else is doing. You’ve got to add your own twist to your video. 

If there’s a trending audio on Instagram, instead of repeating what everyone else is doing, put your own spin on it that relates back to your business or industry. 

Content Tip: Tools like Google Trends, Exploding Topics, and TikTok Creative Center can help you spot trends early. 

Step 4: Tell A Story 

People are wired to love stories. Whether it’s how you built your business or how you got to your first product idea, people connect with real narratives. 

Don’t underestimate the power of authenticity, especially in the early days of your business. People love to see that raw, behind-the-scenes contents 

Step 5: Make It Easy To Share 

Sometimes the reason content doesn’t go viral isn’t because it’s bad, it’s because it’s hard to share. Here’s some tips for how to fix that: 

• Use clear headlines or hooks. 

• Keep videos short and punchy. 

• Add subtitles to videos. 

Include calls to action like “Tag a friend who needs this” or “Share if this is you…” This encourages engagement and makes the content feel like it’s been made to be shared. 

Step 6: Use the Right Platforms for the Right Content 

Different social media platforms favour different styles of content. Here’s what to uses each of the platforms for: 

• TikTok: Short, snappy, entertaining videos. Great for trends. 

• Instagram Reels: Visual storytelling, product demos, relatable humour. 

• Twitter or X: Punchy takes, memes, hot takes, and threads. 

• LinkedIn: Professional insights, personal founder stories. 

• Facebook: Relatable videos, community-based content. 

Choose the right platform for your content and don’t try to be everywhere at once. Pick 1–2 platforms where you will find your target audience and do them really well. 

Step 7: Experiment, Analyse, Tweak, And Repeat 

It’s important to remember that you probably won’t hit viral status every time and that’s okay. Viral content is part science, part magic. 

Be sure to track what’s working. Lean into what’s working, drop what’s not. 

Use tools like Meta’s Creator Studio, TikTok analytics, or Google Analytics to track your content’s performance. 

Creating Viral Content Is Great When Launching A Business 

You don’t need millions of views to make a big impact. If your content resonates with the right people, that’s what counts. Going viral can boost visibility, but the real win is turning that attention into action: website visits, email signups, sales. 

Creating viral content when launching a business isn’t about chasing fame it’s about making a genuine connection with your audience and giving them something they can’t help but share. 

So don’t be afraid to get creative, tell your story, and have a little fun with it. Need help coming up with a strategy? Give us a call here at GrowTraffic and we’ll be happy to help with all your content needs!