3 Costly Website Mistakes B2B Marketers Make (and Fast Fixes)

Move from “we” to “you,” and center the message on what buyers experience. Make the benefit visual and real. Describe the pain it solves:

“Automatically pull clean, up-to-date data from every system – no more chasing spreadsheets or reconciling reports by hand.” Alternatively, “Cut reporting time in half with one central place to find, edit and export your data.”

Instead of “Our patented AI algorithm …” consider:

“Spot red flags in your data before they become costly mistakes – no manual review required.” Or, “Get automatic alerts when something’s off, like a billing spike or a missing entry, so you can fix issues fast.”

These versions are specific and concrete. Most importantly, they’re focused on them (buyers). If your copy doesn’t clearly show how you make their workday better, you’re not connecting. You’re simply describing yourself.