Launching a business is a super exciting time, however, it doesn’t come without its challenges. There’s a lot to think about when you’re in the launch stage of your business journey– from branding to budgeting to building your audience. We speak a lot about the importance of having a good website, a little plot of digital land that you own. Having a good website is arguably one of the most important foundations you can lay for launching a successful business. Your website is often the first impression your business makes to your audience. If it’s not working hard for you from day one, you could be missing out on crucial growth opportunities. This blog aims to highlight everything you need to know about launching a business with a good website.
At GrowTraffic, we specialise in helping businesses grow online. That starts with smart web design – but it doesn’t stop there. Let’s look at what it takes to launch your business with a good website and how we can help you put your best foot forward from the very beginning (as it’s a very good place to start).
Why Your Website Matters
Before we delve headfirst into launching a business with a good website, let’s start with the why (one of my favourite books). Let’s look at why having a good website matters.
It’s Your Digital Shopfront
We all love window shopping, right? It can’t just be me!
Think of your website as your shop window. No matter what your business offers, most people will likely check you out online before deciding whether to get in touch or make a purchase. So you need a website, and a good one! A messy or poorly functioning website reflects badly on your business, no matter how good your products or services might be. Be prepared for people to window shop.
It Builds Trust
One thing that is essential when launching a business is to develop trust with your target audience. You want to build a good reputation, and a good website can help you do that. A good website shows your customers that you’re serious about what you do. It reassures them they’re in safe hands. They don’t want to see red flags in the early stages of connecting with your brand.
It’s Your Biggest Marketing Tool
We say that your website is your very own plot of digital land, but it isn’t just there as a show home. Your website isn’t just there to look good – it should work hard to bring in leads and sales. This is where digital marketing and SEO play a really powerful role. A well-optimised, well-designed website becomes a powerful tool for attracting traffic and converting visitors into customers.
Launching A Business With A Good Website: The Key Ingredients
Every brand is different, and therefore every website should be too. With that being said, though, there are some key ingredients when it comes to building a good website ready for your business to launch.
- Fast-loading speed – Nobody likes to wait.
- Mobile-friendly – 60% of searches come from mobile, make sure your website is well optimised for these people.
- Easy to navigate – Clear menus and a simplified path to purchase are key for the buyer journey.
- Optimised for SEO – Make sure people can actually find you!
- Tailored to your audience– Your tone of voice, website design, and messaging need to resonate with the people you want to reach.
We know what makes a good website work well. We’ll take the time to understand your brand, your goals, your competitors and your target audience, and build a website that’s ready to perform.
SEO For Launching A Business
Launching a website is just the beginning.
A good website is one thing, but we need to think bigger than a pretty digital brochure. You also need a plan to drive traffic to it and turn that traffic into leads or sales. That’s where we come in!
At GrowTraffic, we offer a range of digital marketing services that make sure that you get traffic to your website and keep them there!
Our services include:
Search Engine Optimisation– Helping you climb the search engine rankings.
Content Marketing – Our content marketing strategy includes blogs, landing pages, web copy and more, written to engage your audience.
Social Media Marketing – We go beyond your website. Building your brand across social media platforms.
PPC Advertising – Your website may need a little boost. Our PPC service is designed to get you in front of the right people fast.
We don’t just build a website and walk away. We offer ongoing digital marketing support to make sure launching a business with a good website and continuing to grow is made easy for you.
Ready To Launch A Business With A Good Website?
If you’re launching a new business, don’t leave your website as an afterthought.
Launching a business with a good website is the first step to business success. But it doesn’t stop there, we can help make your website a strategic asset – one that helps you grow, get noticed, and win customers.
Whether you need a brand-new website or a full digital marketing plan, we’re here to help.
Reach out!
