How to send them, what to send in them, and when to send them — Stripo.email

Following up after a webinar isn’t just a courtesy — it’s one of the easiest ways to turn interest into action. A thoughtful follow-up email gives you a second chance to connect with, deliver value to, and guide the next steps of people who either attended your webinar or missed it.

When done right, follow-up emails can:

• boost conversions by turning registrants into customers;
• keep your audience engaged with useful content;
• build stronger relationships by showing you’re paying attention.

Why sending follow-up emails after webinars matter

Webinars require effort to plan and run; however, their real value often comes after the event ends. Follow-up emails give you the chance to keep your momentum going, reinforce your message, and move leads further down the funnel.

The numbers back this up:

In short, webinar follow-ups aren’t just nice to have — they’re essential for maximizing ROI, deepening engagement, and turning interest into action.

Types of follow‑up emails

Not everyone interacts with your webinars in the same way — some join live, some don’t, and others want more after the event. That’s why it’s smart to create different types of follow-up emails based on where people are on their journey.

Here are the five most effective ones to include in your post-webinar strategy:

1. Thank you + recording

Send this email within 24 hours of the webinar. This simple message should thank attendees for joining and share with registrants the recording of the webinar, presentation slides, or other downloadable resources.

 ✔ Keep it short, friendly, and helpful.

2. No‑show follow‑up

On the day of the webinar or the next day, send a follow-up email to those who registered for your event. Include a quick recap of what they missed and a link to the recording so that they can catch up on their own time.

 ✔ Make it clear that there’s still value waiting for them.

3. Bonus resources

A few days later (typically 2–5 business days), follow up with additional materials, such as blog posts, guides, or case studies, that dive deeper into the webinar topic. This shows your expertise and keeps the conversation going.

 ✔ Tailor these resources based on interest or behavior.

4. Q&A or feedback request

If your webinar had a Q&A session, share the most useful questions and answers from this session with your recipients. You can also use this email to ask for feedback on what the participants liked, what could be better, or what they’d like to learn next.

 ✔ Show you care about their opinions and input.

5. Next steps CTA

This is where you guide recipients toward action. Whether it involves booking a demo, scheduling a consultation, or registering for another webinar, your call to action should be clear and relevant to what your recipients have just learned.

 ✔ Focus on one strong CTA to avoid confusion.

Timing and segmentation

Timing really matters when it comes to follow-up emails, and so does knowing who you’re talking to. A one-size-fits-all approach won’t get the job done. Segmenting your audience and sending the right message at the right moment are what drive real results.

Here’s a simple breakdown of the segmentation process:

 

By splitting your list into groups — such as attendees vs. no-shows — you can tailor your message to match each group’s experience. Attendees get a warm thank-you note and several useful takeaways. No-shows get a second chance to catch up. A few days later, everyone receives extra value or a clear next step.

This kind of segmentation makes your follow-up emails feel personal, and that’s what keeps people engaged.

Email structure

A great follow-up email isn’t just about what you say — it’s about how you say it. The structure matters. Here’s a quick breakdown of what your email should include to grab attention, deliver value, and drive action:

Subject line

Keep it short, clear, and personal. Aim for fewer than 40 characters. If possible, mention the webinar title or the reader’s name. For example:

• “Your webinar replay is ready”;
• “Thanks for joining us.”

Sender name

Use a real person’s name, like “Jane from Stripo,” instead of a generic company address. It feels more personal and increases open rates. Don’t be afraid to test both sender types to see what works best with your audience.

Email body

Stick to the essentials:

• a quick recap of what the webinar covered;
• a link to the recording (as well as, if available, slides or PDF files);
• supplementary resources like related blog posts or guides;
• one clear CTA, like “book a demo” or “download your guide.”

Footer

End with a simple, friendly sign-off. Add your contact info and social links so that it’s easy for readers to stay connected or reach out to you if they have questions.

Best practices and common mistakes

A good follow-up email can drive results. A poorly written one? It can get ignored or land in spam. Here are the most important dos and don’ts for keeping your post-webinar emails on track:

Best practices

• personalize your message. Use the recipient’s name. If possible, mention something specific — like a question they asked or a poll answer during the webinar;
• stick to one clear CTA. Every email should guide the reader to take a single, simple action, such as watching the recording, booking a demo, or giving feedback;
• send follow-ups at the right pace. Give people some space to breathe. Wait 2–5 days between each follow-up email to avoid overwhelming your audience;
• segment your audience. Send one type of email to attendees and another to no-shows. Relevance boosts results.

Common mistakes

• vague subject lines. Don’t send emails with unclear titles like “Quick update.” Be direct about what’s inside your email and why it matters;
• multiple CTAs in one email. Too many options = no action. Stick to one goal per message;
• no segmentation. Treating all recipients the same reduces your chance of engagement and increases unsubscribes.

Keeping these simple rules in mind ensures that your follow-up emails will be more helpful, more effective, and more likely to get results.

Automation and tools

You don’t need to send every follow-up email manually. Automating your post-webinar sequence is one of the smartest ways to save time and stay consistent without sacrificing personalization.

There are several platforms to choose from. Some specialize in webinars and offer built-in follow-up features, while others, such as traditional ESPs and CDPs, can be just as effective with the right setup.

• Livestorm — built for webinars and great for managing the full email flow, including confirmations, reminders, and follow-ups;
• Flodesk — ideal for simple automation and beautifully designed emails, even if it’s not a webinar-specific tool;
• HubSpot — a broader marketing platform with robust automation, segmentation, and free tools perfect for follow-up sequences.

If you’re already using an ESP or CDP for your campaigns, you can likely build your webinar automation with these platforms too — just make sure that you segment properly and personalize your timing.

Stripo’s AI tools to speed up email production

Speed and consistency matter when you’re sending multiple follow-up emails after a webinar, speed. That’s where Stripo’s AI-powered tools come in. These tools designed to help you create high-quality emails faster and without starting from scratch each time.

Stripo AI Assistant

The AI Assistant helps you generate complete emails in seconds. You can describe what the email should include — like a thank-you message, webinar replay link, or next-step offer — and the Assistant instantly creates a draft for you based on your prompt.

It’s especially useful for building sequences. You can quickly create a full set of post-webinar emails (e.g., thank-you, no-show, feedback, bonus content, and final CTA) and then customize the email tone or structure to match your brand. The Assistant gives you a solid foundation to work with, cutting down writing and editing time significantly and saving you from having to write everything down manually.

Plus, the content is always aligned with best practices and has a clear hierarchy, a logical structure, and strong CTAs.

Stripo AI subject line generator

Need subject lines that stand out in crowded inboxes? Stripo’s AI subject line generator offers multiple options based on your message content or keywords. You can select the tone — friendly, formal, or promotional — and get personalized and engaging subject lines with just a click.

This tool is especially helpful for A/B testing, as it lets you quickly generate variations of the same message so that you can test what drives more opens without spending extra time brainstorming.

Metrics to track

When your follow-up sequence is live, make sure you’re keeping an eye on these key metrics:

• open rate — aim for around 50%, especially on replay emails;
• click-through rate — check how many people clicked your CTA (e.g., watching the recording or booking a demo);
• conversion rate — track actions such as consultations booked or product sign-ups;
• unsubscribes and replies — high unsubscribe rates? Time to tweak your message or timing.

With the right tools and metrics in place, your webinar emails will do more than just follow up on people — they’ll move people forward.

Key stats recap

Let’s quickly sum up the numbers that show why webinar follow-up emails matter:

These stats prove that following up after a webinar isn’t optional — it’s where real results happen.

Wrapping up

Webinar follow-up emails are more than just polite gestures — they’re a critical part of your engagement and conversion strategy. When sent at the right time to the right people and with the right message, these emails can drive real results: more clicks, more replies, and more qualified leads.

To make the most of your follow-ups:

• use targeted email types like thank-you notes, no-show recaps, and next-step CTAs;
• segment your audience and send them messages that match their experiences;
• keep your emails simple, focused, and clear by using one strong CTA per message;
• track performance and adjust your cadence based on results;
• use tools like Stripo’s subject line generator and AI Assistant to speed up your process without sacrificing quality.