Remember when creating content took hours, sometimes even days? Today, thanks to AI tools, you can forget about the grueling search for ideas or endless editing of content. Intelligent systems take care of routine tasks, thus empowering users to brainstorm, generate visuals, compose texts, and optimize content — often faster than they can finish their coffee.
New to generative AI or already a power user? Either way, there’s always a fresh trick or tool to take your content to the next level. AI opens many doors, and to make sure you don’t miss out, we’ve compiled the most impactful use cases — from eye-catching image generation to hyper-personalized content. Check it out and find ideas on how to turn AI from a buzzword into your business superpower!
1. Enhanced image creation and editing
If someone told you five years ago that you’d be able to generate images in seconds by simply describing them in words, you probably wouldn’t believe it. But in 2025, anyone can see this digital wizardry in action thanks to AI image generators. In addition, the quality of visuals has improved so much compared to initial models that the outcomes are often indistinguishable from professional photos.
Further, the spread and democratization of AI image tools have greatly simplified life for businesses that constantly need visual content. AI not only enables companies to generate unique images but also match visuals with their brand style and adapt them to different platforms and audiences, all in real-time speed.
How AI tools streamline working with visuals:
- crafting visuals in seconds: With AI generators, you can bring any visual idea to life with a text prompt;
- image editing: Intelligent systems make it possible to refine images with a single click and apply necessary changes, from removing backgrounds to adjusting faces;
- producing designs: Like image generators, advanced design tools instantly provide ready-made design ideas for email campaigns, social media, websites, and other applications;
- design adaptation across channels: AI solutions can also help make designs more effective and user-friendly — for example, by adjusting layouts for different screen sizes, platforms, and resolutions.
Tools to try: Midjourney, Dall-E, Canva, VistaCreate, Picsart.
(Source: Email template with AI-generated images and copy)
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2. Advanced copywriting
When it comes to use cases for GenAI among marketers, basic content creation shares the top spot with crafting copy. From ads and emails to UI copy and blog posts, AI writing assistants can generate texts for any purpose. The best part is that the results are often so spot-on and polished, you’d think a pro copywriter wrote them.
How can we not mention ChatGPT? This technology, which turned GenAI from a niche innovation into a household tool, has revolutionized how people and companies leverage cutting-edge advancements in their daily activities, including creating written content.
Ways to use AI solutions for copy-based tasks:
- idea generation: AI systems help with content ideation by suggesting topics and highlighting trending themes;
- producing copy: Need a compelling product description or a smooth-flowing video script? Models such as ChatGPT can take care of the writing, so you can focus on higher-impact creative work;
- text enhancement: AI tools are helpful for correcting grammatical mistakes, providing stylistic recommendations, and pointing out logical gaps;
- content repurposing: Another great time-saving approach with AI is to adapt existing content for different channels. For example, turning a blog post into an Instagram carousel or a YouTube video.
Tools to try: Copy.ai, ChatGPT, Perplexity, Writesonic, Gemini.
3. Video production
While creating images from scratch has become commonplace, generating videos still seems like it will need pure magic. Yet, AI solutions can breathe life and movement into static scenes. They make videos, which are usually quite costly to produce, accessible to many businesses.
The latest Wyzowl survey reveals that 89% of companies utilize video as a marketing tool. Interestingly, over half (51%) of the marketers interviewed stated that they use AI technologies for creating and editing marketing video content.
How to upgrade video production with AI tools:
- storyboarding: The same idea applies here as that with image generators — text-to-image models enable users to turn scripts into visual storyboards and see what the video will look like;
- video generation: Cutting-edge solutions, such as Google Veo 3, make it possible to generate realistic cinematic pieces or fantasy clips with natural motion and complementing audio;
- creating AI avatars: In cases when you need actors for a product demo or explainer video, digital avatars can be a great alternative, particularly given the flexibility to adapt them to different audiences;
- auto-editing: With AI video editors, trimming long footage, deleting backgrounds, selecting highlights, and other video tweaks take minimal time and require no special skills.
Tools to try: Google Veo 2 and 3, LTX Studio, Luma, Synthesia, Filmora.
(Source: “Floral” by Adidas)
4. Audio content development
Audio content production is not the first thing that comes to mind when it comes to GenAI. Nevertheless, this area of tech application unlocks a new realm of creativity and personalization for businesses — one that was previously out of reach without significant resources.
How about generating studio-quality voiceovers, auto-editing podcasts, or composing sonic branding in minutes? AI-powered audio marketing could be your ace in the hole if you’ve been looking for a way to cut through the competitive noise.
How marketers can use AI tools in audio production:
- AI-voice synthesis: Text-to-speech voice generators enable you to voice video content, such as explainers or social media ads, as well as produce branded podcasts and audio pieces;
- content localization: Businesses that target different markets could benefit from the ability to translate marketing materials and instantly turn them into natural-sounding speech;
- audio editing: AI solutions streamline editing tasks, such as eliminating background noise, hums, and pauses, or even regenerating missing words and phrases;
- music generation: You can get background music for a product demo or a custom brand jingle by describing the idea or mood of the melody you want.
Tools to try: Wondercraft, ElevenLabs, Suno, Auphonic, Soundverse AI.
5. Content strategy and personalization
Integrating AI solutions not only streamlines content creation but also enables a more strategic and targeted approach. How does it work? By analyzing customer feedback, social media trends, and competitor data, intelligent tools identify key audience interests and suggest promising topics and formats for content development.
A data-driven approach keeps your content relevant and helps build editorial calendars around high-impact pieces. In addition, with advanced systems that offer predictive analytics, you can conduct A/B testing and evaluate how content will perform before it’s even published.
How AI can sharpen your content approach:
- content planning: AI tools quickly sift through tons of data to spot trending topics early and find content gaps you can jump on;
- audience targeting: AI learns from people’s past behavior and preferences to suggest content they’re most likely to click on;
- message personalization: AI tools can adjust the tone and style of the content based on user profiles as well as generate personalized content, ranging from chat app messages to email copy.
Tools to try: ChatGPT, Jasper, Buffer AI Assistant, MarketMuse.
Pro tips on using AI right in content marketing
GenAI has enormous potential, but let us be clear — it won’t do all the work for you. The point is that AI is only a tool, and the quality of its outcomes mainly depends on how it is applied. Follow the proven approaches described below to turn intelligent solutions into your trusted assistants.
Choose AI tools wisely
Not all AI systems are equally beneficial. Their performance depends on a host of factors, which range from architecture (e.g., large or simple language models at the core) to training data (rich and diverse vs. limited and biased) and updates.
Read the documentation carefully, particularly when selecting an AI solution for your business. To minimize potential risks, choose commercially safe tools that allow users to create with confidence and avoid legal headaches.
Master the art of formulating prompts
As with any other tool, you must learn how to use GenAI to achieve your desired results in minutes. First and foremost, this implies formulating prompts effectively. Remember the main rule: the more detailed your prompt, the more accurate the result.
For example, let’s say you need an image for an Independence Day email campaign. If you type a generic prompt like “a girl with a US flag celebrating the Fourth of July,” the outcome might be too vague. Instead, you want to use a precise description of the scene you have in mind, such as “a girl wrapped in the US flag celebrating Independence Day, shot from behind at night, against the backdrop of fireworks softly lighting up the sky.”
(Source: AI Image Generator by Depositphotos)
Refine with a personal touch
We believe that GenAI is intended to enhance, not replace, human creativity. Irrespective of their intelligence, algorithms don’t see things like people do. AI can help get things started, but it’s the human touch that makes content shine. Whether it’s visuals or copy, real people still need to tweak and polish the content AI creates to make it feel genuine and trustworthy.
Double-check AI outcomes
Even the most advanced AI, like ChatGPT, openly warns that it can make mistakes. It’s a reminder not to take everything at face value, especially when the risks of spreading false or harmful content are high. To stay on the safe side, always review AI-generated results and make performance checks part of your regular process.
Wrapping up
Adopting AI tools might feel slightly intimidating at first, but think about the upside. You can skip the dull, repetitive tasks and speed up your content creation process — sometimes substantially. It’s an opportunity that’s difficult to ignore.
Moreover, you don’t have to jump into everything at once. Think about what type of content you need the most. Is it visuals? Then, AI image generators will be your best bet. If you need a large amount of copy for emails or product descriptions, begin with intelligent writing tools.
To get the best results from AI-driven content marketing, choose only trustworthy solutions, master effective prompting, and humanize generated content to make it more engaging for your audience.
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