Email design is about more than just making emails look good. It’s about creating clear, accessible, and compelling emails that remain that way — whether viewed on slow mobile connections, on devices with different screen sizes, or in “unpredictable” email clients.
Today’s email design must account for factors that may seem unrelated at first glance:
- smarter AI-powered inbox filtering;
- stricter sender requirements from inbox providers;
- new rendering features;
- and rising recipient expectations.
Email design is no longer just a “nice-to-have” — it’s a core skill that every email marketer needs. This is especially true for those new to the field who want to build their skills on a strong foundation.
Whether you’re just starting out or looking to refresh your approach, now’s the time to gain practical, repeatable email design skills you can apply right away. And we’ve got good news: there’s a new course made just for that.
How to start creating emails without a coding hustle if you are new to the industry
Renowned email marketing expert Kath Pay has launched the Holistic Email Academy, a new educational platform focused on building practical, real-world skills for email professionals. We’ve been proud to partner with her since day one.
Soon, you’ll be able to start learning in the first course, Foundation: Email Design Excellence. Early bird registration is now open.
In the course, you’ll learn from two tutors with decades of experience in the email marketing industry: Kath Pay, the course director and cofounder of Holistic Email Academy, and Dmytro Kudrenko, the CEO and founder of Stripo.
What is the course about?
The course consists of six parts, each focused on a key element of email design, from layout and rendering to accessibility and conversion. You will explore the fundamentals of mobile-first design, the anatomy of effective emails, and design choices that directly impact deliverability and conversion.
The unique feature of this course is that you will learn how to create high-converting emails without code or confusion. All design examples can be implemented in the drag-n-drop email editor, which speeds up and simplifies email production. This lets you craft high-quality emails easily and quickly, freeing up time for actual marketing activities.
By the end of this course, you’ll have a solid grasp of how email design differs from web design and how rendering and email clients impact layout. You’ll leave with both the knowledge and the tools to create beautiful and effective emails.
You will learn how to do the following:
- structure emails for clarity and flow;
- apply the six principles of conversion design;
- make smart visual choices around fonts, spacing, and hierarchy.
The course also covers accessibility and the pros and cons of all-image emails. You will learn how to use drag-n-drop and master templates to design faster while staying on brand.
Coming soon: Intermediate and advanced courses
This is just the beginning. Two more courses — intermediate and advanced — are launching this fall. They will explore strategy, testing, and advanced techniques, such as interactive email design.
By the way, if you’re an email marketer who is constantly looking to learn new things about email marketing and design, check out Stripo Education, explore the Top 94 Email Marketing Resources white paper, or take your first steps with the Starter Pack.
Ready to level up your email design?
Let’s create emails that your audience wants to open, read, and click. Sign up now to be the first to know when the Foundation: Email Design Excellence course goes live.
Explore the course, and register here
