Bank / Credit Union
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June 17, 2025
Bellwether Community Credit Union has rebranded under the tagline “Banking with Heart.” This represents the credit union’s dedication to provide financial guidance and digital financial tools, according to a press release.
Bellwether has also updated its branding logo and aims to offer personalized experiences for its members. These include services such as free financial counseling and guidance for debt via a partnership with SavvyMoney and GreenPath Financial Wellness.
“For more than 100 years, we’ve been helping our members navigate life’s financial journey,” Lori Holmes, VP of marketing, said in the release. “This refreshed brand honors that history while setting our sights on a bold future — one where personalized service, local impact, and real financial support remain at the heart of everything we do.”
