Why Social Media Is The Key To Launching a Business

We talk a lot about business growth on our blog – in fact, we explore why social media is essential for business growth here. But you may not be at that point quite yet. This blog is for those who are at the very start, those who are launching a new business. Starting a business is an exciting yet challenging journey, so seriously, take all the advice you can get. As a new entrepreneur, you may be wondering how to get your brand in front of the right people without spending a ton. There are so many ways to promote a newly launched business, yet social media continues to stand out as one of the most powerful and affordable tools available. Want to know why social media is the key to launching a business? Let’s explore what matters most to new business owners like you.

Launching A Business With Social Media

• Immediate Access to Potential Customers

When you’re just starting, a huge barrier is getting your business noticed, which if you’re operating in a saturated market, can be really tough. Social media gives you a platform to introduce your brand to your audience. Using social media platforms when you are setting up a new business, allows you to start building an audience from day one. With the right content and engagement, you can start conversations about your new venture.

• Cost-Effective Marketing 

We understand that if you are in the process of launching a business, financial freedom may not be something you have on your side just yet. Many startups and small businesses operate on tight budgets so large-scale marketing campaigns can be quite unrealistic to achieve in those early days. Social media is a super cost-effective way to market your new business. Platforms like Facebook, Instagram, TikTok and LinkedIn allow you to promote your business for free. 

One of the most vital components of a successful business is trust, from both their customers and other businesses they work with. Using social media when launching a business helps you establish that trust from the very beginning. The way of the world is rapidly changing, and social media has become the go-to for many consumers who are looking for businesses online. In fact, 58% of consumers first discover new businesses on social media. If someone hears about your brand but can’t find you on social media, they become less likely to trust you. By showcasing your business’s personality on social platforms, you can establish credibility from the outset. 

• Engagement with Your Customers

One of the most massive advantages of using social media when launching a business is the ability for business owners to engage with their new and potential customers. Whether it is answering questions about your launched venture, responding to feedback in the early days of launching, or simply joining conversations relevant to your industry, social media allows you to connect directly with your audience. This type of communication helps you build relationships and refine your business model based on what your potential customers are saying.

• Gaining Insight into Your Market

This leads us nicely to the next benefit – gaining insight. Social media is the key to launching a business as it offers you a sneak peek into your market. As a new business, understanding your audience is absolutely essential for you to get heard above the noise and achieve marketing cut through. Not only through the conversations you have, but social media provides valuable data and analytics that help you learn more about your market. This information allows you to fine-tune your social media marketing strategy, adjust your offerings and ultimately make better business decisions to please your audience.

• Getting Ahead of Competition

Staying ahead of competitors is tough, regardless. But for many startups, the worry of competing with established brands is super common. Social media allows you to stand out regardless of your size. If you create good social content, you can build a strong presence without the need for a massive marketing budget. 

People connect with people. Social media is a really good platform to show who you are, shining a light on the personality behind the brand. As a new business owner, you have a really unique opportunity to start with a blank canvas and share your story with your audience. Humanising your brand makes it more relatable and memorable. 

• Scaling as Your Business Grows

Social media is not just about launching a business, but about building a foundation for long-term growth. As your business grows, so can your social media marketing efforts by introducing paid ads, joining new social media platforms, and adapting your content marketing efforts. Social media can help your brand stay relevant as your business grows.

Launching A Business With GrowTraffic

At GrowTraffic, we know just how exciting launching a business can be, and we also know just how impactful social media marketing is at this stage of the journey. If you’re launching a new business, social media is an absolute necessity. 

No matter what stage you are at with your new business venture, leveraging social media marketing from the start will set you up for long-term success.

If you need some help with understanding how social media is the key to launching a business and the role that GrowTraffic can play in your business launch, reach out!