Where Are Your New Customers Coming From?

As a business owner, you know just how exciting it is to see an influx of new customers come through your virtual doors. You may be left wondering ‘Where are these new customers coming from?” Not knowing where your new customers may be coming from can potentially lead to you missing opportunities to scale success. Understanding exactly where your customers are coming from can be the one thing that sets you apart from your competitors.

At GrowTraffic, we help businesses not just attract new customers but also understand them and, importantly, keep them there.  First things first, before we delve into strategies, how can we understand where they are coming from?

In this blog, we explore where your new customers are coming from and how you can use this growth as a stepping stone to success!

Why Understanding Where Your New Customers Are Coming From Matters

The world of search is forever changing, and therefore, the way customers find and interact with your brand is likely changing too.

In the fast-moving, ever-changing world of business growth, it’s no longer enough to rely on your gut or strategies that may have worked for you last year. When it comes to understanding where your new customers are coming from, how they’re finding you and how they are interacting with your business, data is essential.

Understanding where your new customers are coming from is important for a number of reasons:

• It allows you to invest more in effective marketing practices.
• You can adapt your messaging to the right audience.
• It helps you notice emerging trends in the digital realm and your industry.
• It stops you from wasting time and money on dead-end strategies.

Just because something worked for you last year, or even 6 months ago, when it comes to finding and connecting with your new customers, doesn’t necessarily mean it will help you find where they are coming from now. It may be time for a switch up!

How Digital Marketing Can Help

In today’s world of business, search engines are often the first place customers interact with your brand, with 93% of all web traffic coming through search engines. It isn’t just about organic search, however, whether people find you through a Google search, a paid ad, a social media post, or one of your blogs, their journey starts online.

This makes SEO and digital marketing a critical component of success. If you’re not visible where your customers are searching, you’re losing out to someone who is.

Here are the top ways new customers are likely finding you:

Now more than ever, it is curcial to invest in digital marketing strategies to capture those new customers that are finding you online.

How to Track Where Your New Customers Are Coming From

If you want to pinpoint exactly where your new customers are coming from, you need to implement a few strategies:

1. Track Analytics

Tools like Google Analytics allow you to track where visitors are coming from and what their behaviours are.

2. Monitor Conversions

By setting up conversion goals, you can measure what drives traffic and sales.

3. Ask New Customers Directly

While digital data is crucial, don’t underestimate the power of a simple question: “How did you hear about us?” 

Then what?

Now you know where they are coming from, it’s time to adapt your techniques in order to keep them there and start building a relationship with them.

How to Adapt 

Once you know where your new customers are coming from, there are several ways to adapt and continue to grow.

• Focus on what’s working: If organic search is your top source, invest more in SEO.
• Focus on what’s not: If social media isn’t pulling its weight, it might need a paid boost.
• Stay flexible: Customer behaviour evolves, and so should your digital marketing efforts. 

In today’s digital-first world, business growth isn’t just about “getting more customers”. It’s important for you to know where they’re coming from and how to keep them, so you can adapt your business growth strategies around it. 

At GrowTraffic, we love helping growing businesses not only attract new customers but also build sustainable growth strategies based on data and digital strategies.

If you’re looking to grow your business and want to understand where your new customers are coming from in order to adapt and change your strategies, feel free to reach out to a member of our team. You can call us today on 0161 706 0012 or email info@growtraffic.co.uk if you would like to know where your new customers are coming from.