Adobe, a brand renowned for unleashing creativity and shaping the world through digital experiences, sought our collaboration in rethinking and codifying its brand system.
In a crowded creative landscape, we aimed to solidify and sharpen Adobe’s identity and system elements, building on its leadership with an eye toward the future. We delivered a recognizable, adaptable, and scalable solution across Adobe’s entire product ecosystem and businesses. By focusing on Adobe’s iconic brand elements and heritage, we created a system that is simple and recognizable, enabling Adobe to show up authentically and with clarity.
This collaboration with Adobe Studio and the Adobe Design and Brand Strategy teams went far beyond a brand update; it was a transformative journey that worked to reshape a global identity system bridging Adobe’s future with its storied history. The result is a codified brand system that seamlessly connects all products, services, content, and experiences in a way that is uniquely Adobe.
