How to export email templates to HubSpot from Stripo — Stripo.email

Whether you’re designing from scratch or customizing existing templates, Stripo helps you create beautiful emails quickly. Exporting them to HubSpot unlocks powerful email marketing features, including automated workflows, detailed analytics, and personalized campaigns.

In this guide, we provide a step-by-step walkthrough on how to export email templates to HubSpot – both through Stripo’s integration and via manual HTML export. We also cover essential setup steps, including configuring user permissions and inserting required merge tokens.

Let’s dive in and get your templates ready for HubSpot!

Subscription requirements for HubSpot export

Ensure that the required subscription plan is active before exporting email templates.

👉 Stripo plan requirement

Exporting emails directly to HubSpot is available starting with Stripo’s Basic plan and higher.

👉 HubSpot account requirement

Only users with a HubSpot Marketing Professional or Enterprise subscription can export emails to HubSpot from Stripo.

(The export feature isn’t available for HubSpot Free or Starter plans.)

HubSpot user permissions

To export and use Stripo templates in HubSpot successfully, users must have the necessary permissions to build, view, and edit email templates.

If you’re a HubSpot administrator assigning these permissions:

1. Go to Settings → Account Management → Users & Teams.
2. Hover over the desired user and click Edit Permissions.
3. Ensure that the user has access to marketing and website tools. Learn more about what each permission gives access to in HubSpot’s user permissions guide.

Mandatory tokens for HubSpot emails

HubSpot requires specific tokens in all email templates used in its marketing tools, whether they’re created directly in HubSpot or imported from an external source like Stripo. These tokens must be added in the Stripo editor before exporting the template.

Let’s take a look at the role each token plays in HubSpot email templates and where it should be placed.

Company information tokens

To comply with HubSpot’s requirements, you’ll need to include the following tokens in your email template’s footer text block. These tokens will be replaced automatically by your company’s information, as configured in your HubSpot account:

• {{ site_settings.company_street_address_1 }}
• {{ site_settings.company_state }}
• {{ site_settings.company_name }}
• {{ site_settings.company_city }}

👉 Important: Instead of typing your company details manually, insert these tokens directly into the text block where that information should appear (e.g., in the footer). When the email is sent, HubSpot will replace each token with the correct values from your account settings, thereby ensuring that the footer always displays up-to-date, compliant company information.

Unsubscribe link token

Another mandatory token is {{ unsubscribe_link }}, which is used in a link that allows recipients to unsubscribe from emails or manage their communication preferences.

According to HubSpot, this token should be placed within an anchor tag like this:

   Manage Communication Preferences

To use it in your Stripo template, switch to Stripo’s code editor and insert this HTML snippet exactly where the unsubscribe or manage communication preferences link should appear.

Explanation of attributes:

• class=”hubspot-mergetag” – Identifies this as a HubSpot-specific merge tag so that HubSpot can process it properly during email sending;
• data-unsubscribe=”true” – Tells HubSpot that this is an unsubscribe-related link, thereby ensuring that it’s tracked and rendered properly;
• href=”https://stripo.email/blog/how-to-export-email-templates-to-hubspot-from-stripo/{{ unsubscribe_link }}” – Inserts a personalized unsubscribe URL for each recipient using HubSpot’s merge token.

This tag is required for compliance with email marketing laws (such as CAN-SPAM and GDPR), thereby giving recipients a clear way to opt out or adjust their preferences. HubSpot automatically replaces {{ unsubscribe_link }} with the appropriate unsubscribe URL at send time.

Exporting email templates to HubSpot from Stripo

So, you checked your access permissions, ensured that you have the required subscription plans, and placed all the necessary merge tokens into your Stripo template – now it’s time to export your beautifully designed email.

We cover two methods: direct export from Stripo to HubSpot, and manual export by copying and pasting HTML code.

Using Stripo’s HubSpot integration

👉 Please note: This export method doesn’t have support for AMP content. The email message will be exported as classic HTML.

1. Open your email message or template in Stripo.
2. Click the Export button at the top of the editing area.

   

3. Go to the Email Provider tab and select the HubSpot icon.

   

4. Enter a name for your export account, then click Next Step.

   

5. In the new window, sign in to your HubSpot account.

   

6. After signing in, you’ll be redirected back to your Stripo workspace.
7. Review the “Include Required Merge Tags” option:

   • this option adds HubSpot’s mandatory tokens – such as company details and the unsubscribe link – automatically below the email footer;
   • however, we recommend disabling this option if you already added the required tokens manually in your Stripo template (as explained earlier).
     
     Manual placement gives you better control over the layout and prevents design issues that may require editing in HubSpot.

     

8. Click Export.

   • your email template will be available in your HubSpot account under Marketing → Email.

If you choose to export the same template again, Stripo will prompt you to either replace the existing template in HubSpot or export it as a new one.

Manual export using HTML code

There’s also an alternative way to export email templates if cannot set up the HubSpot–Stripo integration due to user access restrictions.

👉 Like the traditional export method, this method also doesn’t allow you to work with AMP content in HubSpot.

1. Open your email message or template in Stripo.
2. Click the Export button at the top of the editing area.

   

3. Go to the File tab and select HTML.

   

4. In the Copy Code section, click Show HTML Code and copy it to the clipboard.

   

5. In your HubSpot account, navigate to Content → Design Manager.

   

6. Click Create a new file.

   

7. Choose HTML + HubL as the file type, then click Next.

   

8. Select Email as the template type, enter a file name and location, then click Create.

   

9. Paste the HTML code you that copied from Stripo and click Publish changes.

   

Using exported email templates in HubSpot

After you export your email to HubSpot, you can use it as a template to create a new email:

1. Go to Marketing → Email.
2. Click Create email.
3. Choose the email type and click Next.
4. Go to the Custom tab and find your exported template.
5. Enter a name for your email and click Create email.

Now you can edit, preview, send the email, or use it in automated workflows.

In exported emails, you can edit most text and image elements using HubSpot’s built-in editor, but buttons and their associated links aren’t always fully editable. Furthermore, you won’t be able to edit images in the exported template if the “Responsive image” option was enabled for the mobile version in Stripo.

Why integrate Stripo with HubSpot

Exporting to HubSpot is particularly useful for:

• marketing agencies that prefer using a unified design platform – teams can build emails in Stripo and export them directly to each client’s solution, including HubSpot;
• marketers and designers who use Stripo to speed up email production, collaborate easily, and ensure consistent rendering across all devices.

After export, HubSpot takes over – handling email delivery, automated workflows, performance tracking, contact management, and campaign personalization based on customer behavior.

Why companies choose Stripo for email development

Stripo is an email design platform that helps teams create professional, responsive emails faster, offering both no-code options and full HTML/CSS access. Whether you’re designing from scratch or customizing templates, Stripo provides the tools to simplify your workflow. Here are some of its key features:

• no-code email development for fast and flexible design;
• extensive module library with reusable content blocks to speed up campaign creation;
• 1,600+ pre-designed templates for any industry or occasion;
• AI-powered tools for content improvement and alt text generation;
• real-time co-editing, similar to Google Docs, for better collaboration;
• mobile-specific features, including responsive design, image scaling, custom padding, and RTL support for a perfect display on any device;
• bulk actions to save time on tasks such as updating multiple emails at once or adjusting button styles across a single template;
• optimized rendering to ensure your emails look great for all major clients, including Outlook.

You can explore more features by visiting the Stripo feature showcase.

Wrapping up

Stripo simplifies the creation of professional, responsive email templates and makes it easy to integrate them into HubSpot’s powerful marketing ecosystem. While the setup may seem a bit complex at first, this step-by-step guide walks you through every detail, helping you avoid common pitfalls and get fully prepared.

Once you complete the integration and you’re comfortable with the export process, transferring and updating templates in HubSpot become quick and effortless. Start building with confidence – your next high-performing email campaign is just a few clicks away.