Bank of America provides enhanced cash back rewards for new cardholders


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Photo: Bank of America

May 20, 2025

Bank of America has announced that new cardholders of the Customized Cash Rewards and Unlimited Cash Rewards credit card will have access to additional rewards. Customers who open a Customized Cash Rewards card will earn 6% back on the category of their choice for the first year, according to a press release.

New Unlimited Cash Rewards cardholders will earn 2% cash back on all purchases during the first year, with no limits. In addition, customers who open either card will receive a $200 welcome bonus after spending $1,000 or more in the first 90 days after the card is opened.

After the end of the first year, Customized Cash Rewards will earn 3% back on purchases in a category of choice and Unlimited Cash Rewards will earn an unlimited 1.5% cash back.

“We are committed to providing our clients with credit cards designed to help them make the most of their everyday spending — now with an extra boost to help navigate the year ahead,” Lora Monfared, head of consumer card products at Bank of America, said in the release. “Whether they prefer to maximize rewards in a specific spending category or earn a flat rate on all purchases, our cash rewards cards provide value to stretch their dollars further.”


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