If you’ve noticed your brand not showing up as much in AI-generated results or you’re wondering how your competitors are always getting coverage in national media and top-tier websites, you’re not alone. With the rise of AI search tools and AI-generated content responses, being visible and memorable online has become more about brand signals, mentions and trust, not just keywords.
That’s where a top-notch digital PR specialist agency comes in. And not just any PR agency, you need one that gets SEO, understands content, and knows how to get your brand featured in places that matter.
To save you hours of research, we’ve put together this list of the best digital PR agencies in the UK. Whether you’re after PR agency in London, a content production agency, or you’re deep into comparing top PR firms, this guide is here to help you find the perfect match.
Top Digital PR Agencies in the UK
Here’s a snapshot of 17 top-rated PR companies and digital PR firms across the UK. You’ll find public relations companies in London, financial PR agencies, creative PR agencies, and a good mix of B2B, tech, fashion, and travel PR specialists too.
| Position | Agency Name | Specialisms and | Notable Clients | Office Locations |
|---|---|---|---|---|
| 1 | Koozai | Digital PR, SEO, PPC, Paid Social, Web Dev | Travelbag, TUI, BuyaGift, Cofton Holidays | Southampton, London, Preston |
| 2 | Edelman | Brand strategy, public affairs | Microsoft, Samsung, Unilever | London, Manchester |
| 3 | MHP Group | Crisis comms, political PR, media training | LEGO, Spotify | London |
| 4 | The Romans | Creative PR, influencer campaigns | Netflix, Samsung, Unilever | London |
| 5 | Hope&Glory | Consumer PR, brand storytelling | IKEA, O2, Airbnb | London |
| 6 | Brands2Life | B2B/tech PR, social media | LinkedIn, Nikon, VMware | London |
| 7 | Rise at Seven | Digital PR, content, SEO; Global reach | Missguided, PrettyLittleThing | London, Sheffield |
| 8 | Portland Communications | Strategic PR, corporate comms | Google, Vodafone | London |
| 9 | The Hoffman Agency | Tech PR, B2B PR, content marketing | Alibaba, Logitech | London |
| 10 | Karmarama | Creative campaigns, content strategy | Just Eat, Honda | London |
| 11 | The Marketing Practice | B2B PR, demand gen, account-based marketing | Microsoft, Salesforce | London, Oxfordshire |
| 12 | Impression | SEO, PPC, digital PR | Clarins, Funky Pigeon, Virgin Wines | Nottingham, London |
| 13 | KISS Communications | B2B PR, branding, digital PR | Bayer, Taylor & Francis | Cambridge |
| 14 | Vamp | Influencer PR, content for social | Disney, Arsenal | London |
| 15 | Builtvisible | SEO and digital PR agency | GLL, Decision Tech | London |
| 16 | Deliberate PR | Startup PR, scale-ups, thought leadership | Scania, Toca Boca | London |
| 17 | Siege Media | Content-led SEO and digital PR | QuickBooks, Instacart | US (serves UK clients) |
Koozai
Koozai is a digital PR agency London businesses love to work with. Why? Because they do a lot more than just write press releases. As a multi-award-winning online digital PR agency, Koozai combines the best of digital PR services with smart SEO, ensuring brands are not only talked about, but found.
From high-authority link building to national press features and creative PR campaigns, Koozai’s team includes digital PR experts, SEO consultants, and experienced storytellers.
Their work with brands like Travelbag, BuyaGift, Cofton Holidays and Cote Brasserie shows they know how to deliver digital PR services that brands trust.
Whether it’s reactive PR, financial public relations, or boosting your visibility in AI search tools, they blend creativity with results. If you’re searching for the best digital PR firm to grow your presence, boost backlinks, and build brand recognition, Koozai should be top of your list.
Edelman
Edelman is a global public relations agency London clients rely on for heavyweight strategy and communications. If you’re a financial services company, a tech innovator, or a consumer brand, Edelman’s deep media connections and experience in financial PR, tech PR and reputation management put them firmly among the top public relations firms in the UK.
MHP Group
A heavyweight PR London agency that covers everything from health and financial PR to social impact and reputation management. If you need PR agency services for healthcare, sports PR, or crisis management, MHP are very well-equipped.
The Romans
For brands who want big, bold campaigns, The Romans is a creative PR agency that doesn’t play it safe. They’ve helped Netflix, Unilever, and Samsung make a splash with clever, headline-grabbing content. If you want an edgy public relations firm London-based and full of personality, they’re one to watch.
Hope&Glory
Hope&Glory is a PR company that excels at creative campaigns rooted in brand storytelling. They’re especially good for consumer PR, fashion public relations, food PR and hospitality, plus they’re one of the best PR companies London has to offer for lifestyle and retail brands.
Brands2Life
As a tech PR agency and B2B public relations agency, Brands2Life bridges the gap between technical brilliance and relatable storytelling. Their campaigns consistently land in top media titles, and they’re a solid choice for fintech PR, SaaS companies, and big B2B tech brands.
Rise at Seven
This digital PR agency exploded onto the scene with its unique mix of SEO, creativity, and high-impact link building. Known for helping fashion, e-commerce and travel brands dominate online search, Rise at Seven is now one of the top digital PR agencies with a global reach.
Portland Communications
More than your average PR company, Portland is a strategic communications firm often behind the scenes of big political, corporate and public sector narratives. Ideal for brands needing a financial PR agency, public affairs guidance, or crisis communications.
The Hoffman Agency
If you’re a B2B tech brand, this is one of the best PR agencies for you. Hoffman is a specialist in technology public relations and known for taking technical topics and turning them into powerful brand stories. Great for startups, scaleups and international PR campaigns.
Karmarama
Part of Accenture Interactive, Karmarama blends creative storytelling with data to deliver standout PR marketing campaigns. They’re a marketing and public relations agency that offers integrated campaigns, great if you’re after a one-stop PR & marketing agency.
The Marketing Practice
This is one of the go-to B2B PR companies for lead generation and enterprise marketing. With offices in London and Oxfordshire, they’re strong in financial services PR, tech PR, and multi-channel B2B content production.
Impression
Impression is a modern SEO and digital PR agency that blends search performance with brilliant digital PR campaigns. They’re well-known for delivering top-quality links, creative campaigns, and technical SEO that really moves the needle. Looking for a professional SEO services company that also offers PR and social media agency services? Impression ticks all those boxes.
KISS Communications
KISS are a smart fit for businesses in science, tech, and professional services. They’re a full-service public relations and digital communications agency, offering strategic brand positioning alongside solid digital PR campaigns.
Vamp
If your audience is on Instagram, YouTube or TikTok, Vamp is the PR and influencer agency for you. They help brands connect with audiences through influencer partnerships, product placements, and authentic brand collaborations.
Builtvisible
This London digital PR agency is known for blending professional SEO consultancy with high-quality digital public relations. Their link building service provider credentials are strong, and they’re ideal if you want a professional SEO audit services agency that also delivers PR wins.
Deliberate PR
Specialists in startup PR and getting media exposure for scale-ups, Deliberate PR is great for challenger brands and B2B tech companies. A top choice for PR agency for tech companies and founders looking to make a name.
Siege Media
Based in the US but working with UK brands, Siege is a white label digital PR company and content SEO powerhouse. Their scalable, clean approach makes them a reliable partner for SEO agencies and content-led teams needing link support.
Whether you’re hunting for a food and drink PR agency, a financial services public relations firm, or a professional SEO services company that delivers on both content and PR, this list gives you a clear picture of the top PR firms in the UK. From social media PR agencies to b2b tech PR agencies, these teams understand what modern brands need to be seen, heard, and trusted, especially in a world where AI tools help shape brand discovery.
What is digital PR and how is it different from traditional PR?
Digital PR is about getting your brand featured online. Think news sites, blogs, and digital magazines. Unlike traditional PR (which focuses on print or broadcast), a digital PR agency also helps you earn high-quality backlinks, boost your SEO rankings, and improve online visibility. It’s all about making your brand more discoverable in Google, Bing, and now even AI search tools like ChatGPT.
Why is digital PR important for SEO?
Digital PR supports SEO by earning authoritative links from trusted websites, which helps increase your site’s credibility and rankings in search engines. If you’re working with a professional SEO company or SEO provider services agency, digital PR is often a core part of that strategy. It helps drive traffic, brand awareness, and trust signals, especially important for E-E-A-T and AI-generated search summaries.
When should I hire a digital PR agency?
If you’re launching a new product, entering a new market, need backlinks for SEO, or want to get your brand into national or niche media, then it’s a good time to hire a digital PR specialist agency. Brands also work with PR companies when their internal teams don’t have the bandwidth or media contacts to scale results.
How much does digital PR cost?
Costs can vary depending on the agency and campaign scope. A typical monthly retainer with a reputable digital PR agency might start at £3,000 and go upwards depending on the deliverables, industries (e.g. fintech PR agency vs. fashion PR agency), and media expectations. One-off campaigns are also an option, but most brands get better results with long-term partnerships.
Can digital PR help me rank in AI search tools like ChatGPT and Perplexity?
Yes! AI search tools don’t rely on just your website, they look for consistent, credible brand mentions across multiple sources. A good digital PR firm will help your brand show up in online conversations, articles, and news that feed AI search models. This is why working with a digital public relations agency is becoming essential, not just a nice-to-have.
How do I choose the best PR agency for my brand?
Look for PR firms or public relations companies that align with your goals. If you’re a tech company, consider a technology public relations agency. If you’re a holiday brand, a travel PR agency is ideal. Ask for case studies, check their media placements, and see if they’ve worked with brands in your space. Whether you’re after a PR agency for tech companies, a b2b PR company, or a food public relations agency, there’s a specialist for you.
Can I get local PR coverage?
Absolutely. Many agencies offer local PR services and have regional media contacts. If you search for a public relations agency near me or a PR agency near me, you’ll likely find firms that specialise in local campaigns, especially helpful if you’re running an event or launching in a specific area.
What sectors do digital PR agencies work in?
Pretty much all of them! There are digital PR companies that focus on:
- Financial PR companies for investment firms and fintech
- Travel PR firms and luxury travel PR agencies
- Tech PR agencies and b2b technology PR agencies
- Food and drink PR agencies, fashion PR companies, and more
Many also work as integrated marketing and PR agencies, offering digital PR, SEO, and social media all under one roof.
Can I combine SEO and digital PR with one agency?
Definitely. Koozai does this and many of the best PR firms in London and UK-wide now offer both PR and SEO services, especially if they’re a digital public relations agency. This joined-up approach ensures your digital PR services are driving real performance in search, particularly when handled by a professional SEO agency.
Need help picking the right fit or want to see what digital PR services would look like for your brand? Drop us a line, we’re always happy to chat.
