Why Good Web Design Is The Key To Business Growth

In this blog, we will demonstrate the many reasons why good web design is the key to business growth.  

Have you got a website that’s not had a spruce up for a few years? Is your conversion rate low and bounce rate high? Or are you not getting much traffic to your website at all?  

It’s probably time to invest in web design. Need more convincing that web design is a worthwhile investment that will elevate your business? Continue reading this blog… 

Why Good Web Design Is The Key To Business Growth 

Makes A Good First Impression

Unfortunately, no matter how much our parents told us not to, we still judge the book by its cover.  

There are a lot of reasons why having a well-presented website matters. Nowadays, most online users are wary of scam websites or hackers. If something looks significantly out of date or is covered in ads, it’s usually an off-putting signal that the site may not be trustworthy.  

Nowadays, we are so used to having whatever we want at the tip of our fingers. Our expectations for websites are much higher than they once were. If we don’t immediately get what we want from a website, we will just as easily find it elsewhere. Making a solid first impression hooks a visitor to your website and improves the likelihood of conversion.  

Improves User-Experience 

User-experience is the holistic relationship- encompassing perceptions, emotions, and interactions- between a person and a product, service, or a company. 

On your website, you want to make sure information is easily accessible and the site navigation makes sense. As we’ve already established, we are overly used to getting what we want and getting it fast. Information that is hard to find or sites that are confusing test our patience. Instead of digging through a complex website, we’re likely to give up and try somewhere else.  

Improving your user experience will lead to high engagement on your website and lower bounce rates.  

Brand Consistency Is Key 

Remember- web pages rank on search engines, not websites. 

With that said, not every visitor to your site will have known your business existed. For example, traffic to the GrowTraffic website may not have searched ‘GrowTraffic’, unless they’d heard of us prior to their search. They might have been searching for ‘SEO agency in Lancashire’, which would bring up our service page, or ‘How to rank for competitive keywords’, which would have directed them to our blog. 

Keeping consistent branding throughout your site is crucial to building your brand identity, making it easier for searchers to recognise and remember your business.  

Unsure how to build a brand identity? Here are some questions to ask yourself. 

Benefits SEO

Web design isn’t just about making your website more appealing to users. It also has a lot of SEO benefits, which, as we know, go a long way when it comes to growing your business.  

When upgrading the web design of your current website, or even starting from scratch, good web design practices are directly linked to search engine optimisation. For example, inputting images on content pages to break up blocks of text is also an opportunity to optimise a keyword in the image alt text.  

Simple site navigation not only makes it easier for visitors to make their way around your website but also for search engine crawlers. The more straightforward your site is to use, the higher it will rank, improving your visibility.  

If you’re not already familiar with how SEO drives organic traffic and can shape the success of your business, check out this blog.  

Higher Conversion Rate 

A direct link to why good web design is the key to business growth is improved conversion rates.  

It’s a pretty simple equation: the easier your site is to navigate = the more enjoyable it is = the longer a visitor stays on site = the more likely they are to convert. 

Expertly crafted web design will separate chunks of text with direct calls to action, with the intention of enticing visitors to become customers or clients. By optimising your website for conversions, you will see a better return on investment. 

Web designers will usually avoid clutter so that visitors to your website focus on what matters. In the same way that supermarkets or stores are set up to promote sales, so are websites. A visual hierarchy is created, using text size, colour, and placement to emphasise key elements. Without realising it, web design supports traffic down the sales funnel.  

Why GT’s Web Design Services Are Key To Business Growth 

So, to answer your question on why good web design is the key to business growth… There are many reasons! Web design creates a strong first impression, improves user experience, builds your brand identity, offers SEO benefits, enhances your conversion rates and more. The list goes on really. 

At GrowTraffic, we don’t just design websites that look good. The websites we build are fully optimised, fast loading, and future-proof. So not only will you be impressed with how they’re presented, but also the amount of traffic you get! Find out more about our website design services here.  

If you would like to know more about why good web design is the key to business growth or how we can elevate your business, please contact our team today! 

You can email us at info@growtraffic.co.uk or give us a bell on 0161 706 0012.