Personalization remains one of the most significant trends expected to shape the future of mobile app development. When we are talking about personalization in 2018 – we are actually referring to the dynamic steps taken by brands like Netflix and Airbnb to demonstrate their commitment towards user preference. Think about all the facilities that you actually end up enjoying while using these platforms. Right from the choice of the movies to places where you want to travel – you know that you are in for a way more targeted experience than what would have been the case if you had accessed brands that are yet to take personalization seriously.
Personalizing Mobile App
Push Notifications
The use of Push Notification is one of the commonest ways to facilitate app personalization. This simple feature allows brands to distribute serious information like discounts, flight time, current location etc.
User Segmentation
This can only be done when you are actually utilizing data properly. There are very simple parameters used to categorize users. These parameters are location, the device used, space, time spent on site and purchase made etc.
Try to make an Impression within the first few days itself
Experts opine that the first few days after the app has been installed works as an acid test for brands. If the user hasn’t deleted the app after the first few days then he is likely to use it in the long term. You should try to get as many users on board from the first day itself. Do that by asking user name, offer them free trials and discounts etc.
Last but not the least…
