As your business transitions from the start-up phase to the scale-up phase, so does your focus. Now that you have successfully tackled a business launch, it is time to target business growth. This is the time that SEO really takes centre stage. You’re not just looking to survive now, you’re aiming to thrive. Use this blog as your ultimate guide to business growth as we delve into the SEO fundamentals for business growth.
Why SEO Matters For Business Growth
For business growth, SEO is more than just improving rankings – it’s about visibility, scalability, and sustainability.Â
As your business grows, so does your audience and reach. If your digital presence doesn’t evolve with it, you risk losing visibility and being out-ranked by competitors who are working hard to stay ahead of the curve.
Let’s explore the SEO fundamentals for business growth that can help you maintain sustainable growth.
SEO Fundamentals for Business Growth
- Technical SEO
Before you try to grow your business’s digital presence, you need a website that works.
What I mean by that is to consider:
- Fast load times: Businesses wanting to scale can’t afford to lose leads due to slow websites.
- Mobile optimisation:Â 64% of searches happen on mobile. Make sure your website works well across devices.Â
- User experience: Make it easy for users to navigate.
- Crawlability & indexing: It’s important to also make it easy for search engines to navigate!
If you are growing, it is likely that your services and products are expanding too, which means your keyword strategy needs to evolve
- Target keywords that build brand awareness.
- Optimise for long-tail keywords that capture users in the conversion stage of the buyer journey.
- Acknowledge competitive keywords in your industry and target them in your strategy.
Your blogs, landing pages, and case studies – they all need to work much harder during the growth phase. Content is arguably one of the biggest SEO fundamentals for business growth.
- Ensure that content is SEO optimised to please not only readers but search engines too.
- Make sure you are generating content that will attract and educate your target audience.
- Focus on scalable content – we like to call this pillar content. Pillars (themes or ideas) that you can expand with lots of different types of content.
- Mix up evergreen and seasonal content to stay relevant.
For growing businesses expanding into new areas or locations, local SEO is essential.
Make sure you are doing the following things to grow in your area:
- Optimise your Google Business Profile.
- Target location specific keywords.
- Add citations to local directories.
- Create backlinks from local businesses.
This leads us nicely to one of the next SEO fundamentals of business growth – backlinks.
No business exists in a vacuum, and as you grow, you want to make sure you are seen as an authoritative leader within your industry. Backlinks are a good way to build that authority in the eyes of search engines.
You can create industry-relevant backlinks through PR, collaborations and guest blogging.
Strong backlinks boost your domain authority, improving the impact of your SEO efforts.
It is really important to note that business growth isn’t linear, and neither is SEO. As a business owner, you will be no stranger to bumps in the road. A strong, growth-focused SEO strategy requires regular data analysis and adapts to navigate and overcome speed bumps.
Ensure that you are able to track data and tweak what works – or, work with an SEO agency that can!
Tools like Google Analytics, Search Console, and SEMRush are really helpful in measuring performance.
As your business changes, your SEO should too.
SEO as a Growth Engine
For businesses that are scaling, SEO is not a luxury, but a necessity. See it as a growth engine.Â
By investing in the right SEO fundamentals for business growth now, you’re laying the groundwork for a scalable, sustainable business. Whatever growth looks like for you, whether it is entering new markets, launching new products, or doubling down on digital, SEO can help fuel your next step.
Need help mastering SEO fundamentals for business growth? We help growth-focused businesses like yours get to their next stage of success. Let’s talk.
Call us on 0161 706 0012 or email info@growtraffic.co.uk.
