Returning Wexford entrepreneur set up GreenTechHQ Business & Innovation Centre to drive growth, jobs and sustainability in the South East
Trade
Kevin Sherry, Enterprise Ireland, and Ed Murphy, GreenTech HQ
In association with GreenTech HQ
Greentech HQ’s new business accelerator programme, BASSE (Business Advantage & Sustainability South East), is set to drive transformational growth across the South East, providing ambitious SMEs with the tools, mentorship and strategic frameworks required to scale successfully and sustainably.
Serial entrepreneur Ed Murphy, who has created over 6,000 jobs across his career to date, returned to his native Wexford after 40 years and set up the not-for-profit GreenTech HQ. At the core of his passion project is to create worthwhile jobs that allow young people to continue to live and work in the region and to create a centre of excellence for renewable energy and sustainability in the South East.
BASSE is the first initiative of its kind in Ireland. It is funded through Enterprise Ireland’s Smart Regions Stream 3 – a key national strategy for driving innovation and economic resilience through regional enterprise development.
The €1 million programme has been designed for growth-oriented companies across the South East seeking to double revenues, embed environmental and social good (ESG) at the heart of their operations, build long-term resilience, and prepare for investment or exit. It brings together some of the country’s most successful entrepreneurs and business leaders to support participant companies through one-to-one mentoring, structured transformation sessions, peer networks and a tailored software-as-a-service platform.
Participants will benefit from exclusive access to high-profile mentors and EY Entrepreneur of the Year alumni including Jamie Heaslip, Norman Crowley, Anne Herathy, David Walsh, John Purdy, Annmarie Hennessy, Padraig O’Ceidigh, and Michael Kearney. These experts offer real-world experience and insights that go beyond theory, empowering businesses to achieve meaningful and measurable growth.
Minister for Housing, Local Government and Heritage of Ireland James Browne commented: “This investment in GreenTech HQ and the BASSE programme marks a major step forward for the South East. It demonstrates our commitment to building regional resilience and ensuring that innovation and opportunity are not confined to urban centres. This initiative will help foster the kind of sustainable, high-quality jobs our communities need to thrive.”
Kevin Sherry, interim CEO of Enterprise Ireland, added: “The BASSE programme is a prime example of how Enterprise Ireland’s Smart Regions funding is enabling high-impact regional initiatives that drive innovation and enterprise. By supporting GreenTech HQ, we are backing a model that connects SMEs to world-class expertise, accelerates growth, and strengthens the South East’s position as a vibrant hub for sustainable business.”
The BASSE programme is deeply aligned with GreenTech HQ’s ethos of embedding sustainability, innovation and resilience into business strategy. The initiative combines ESG integration, strategic scaling, leadership development, and board-level advisory support, creating a transformative pathway for SMEs determined to thrive in today’s rapidly evolving economy.
Ed Murphy, CEO of GreenTechHQ, said: “BASSE is about more than growth – it’s about preparing South East businesses to lead in a sustainable, resilient and future-focused economy. With the support of Enterprise Ireland and our exceptional mentors, we’re proud to offer a programme that’s truly tailored to the challenges and opportunities faced by ambitious SMEs.”
GreenTechHQ is co-funded by the Government of Ireland and the European Union through the ERDF Southern, Eastern & Midland Regional Programme 2021-2027.
