Email marketing is a highly competitive industry where each of its players seeks an edge to outperform their rivals. White label tools are solutions that can give your marketing team a proper boost while keeping your brand identity. In this article, we’ll explore the benefits of white label software, as well as provide you with the 8 best email marketing tools you should take a closer look at if you’re seeking a trustworthy solution for your email marketing processes.
What is white label software?
Before we dive into specific tools, it would be wise to start with white label basics.
White labeling is a business practice in which a company rebrands a product or service developed by another company as its own. This allows the company to sell the product or service under its own brand name and identity without needing to invest in the development or maintenance of the product itself. White labeling is commonly used across various industries, including email marketing, in which companies can offer software solutions under their own brand, even though a third-party provider may develop this solution.
As for the software itself being distributed under this strategy, white labeling typically involves a software provider licensing its product to other companies, who then customize it with their branding elements, such as logos, color schemes, user interfaces, or whole new features that can be a unique requirement for their processes. White label software is often offered as a turnkey solution, allowing the purchasing company to enter new markets quickly, expand its product offerings without the time and expense of developing a new product from scratch, as well as gain new options for upgrading their workflows.
Benefits of turning to white label solutions
Now, let’s talk about the benefits that white label tools can bring to your business if you turn to them.
Wider range of products to offer
As companies strive to innovate and attract customers with fresh offerings, white label solutions emerge as game-changers. They enable rapid expansion of product portfolios without exhausting internal resources.
In essence, white label tools facilitate swift product expansion at a fraction of the time and cost required by in-house development. More products help provide a stronger competitive edge and broader customer base.
Brand differentiation
In a crowded marketplace, standing out is essential for brand success. One effective strategy is to offer a service that complements or diverges from your competitors’ offerings. Rather than investing time and resources to develop something entirely new, leveraging existing solutions that align with your service vision and that can be integrated swiftly is a savvy move. This approach allows businesses to set themselves apart from the competition without delay. Introducing a distinctive service will capture attention and establish your brand as unique within the industry.
Lower risks
Embarking on in-house software development entails significant risks that are often underestimated, and opting for tried-and-tested solutions eliminates these risks. White label solutions offer reliability that every business needs. Moreover, troubleshooting processes don’t burden your team. Simply turn to the solution provider for swift resolutions, ensuring seamless operations and peace of mind.
Cost-effectiveness
Not every business has the needed amount of resources (both in time and money) to develop its own business-tailored solution to support its processes. Besides that, there’s no guarantee that resources spent on your own custom solution will return to you.
Since any market is an ever-changing environment, keeping up with the trends can be difficult when you do this on your own, as creating software takes time. On the other hand, there’s a white label tool that can be rented and researched to see whether it fits your needs or not. It’s always cheaper than creating your own solution, and ending up with a tool that, on release, might not fit current business needs.
Faster time-to-market
One of every business’s main goals is to stay ahead of its competitors. This hinges on consistently introducing fresh products and services to satisfy evolving customer needs. It’s a race against the clock, requiring innovation to stay ahead of your rivals.
White label tools are a much-needed shortcut to victory. They help avoid the complexities of crafting custom solutions independently and allow you to expand your toolkit and service offerings, maintaining your competitive edge effortlessly.
White label pitfalls
There are several pretty important things you should consider when adopting white label solutions to support your business processes, as they can become a problem to overcome in the future.
No control over the tool development direction
By licensing white label tools for use in your business, you are at the mercy of the manufacturers of these solutions. You have no control over their development, and white label tools are ideal for you as long as their features and development direction align with your needs and desires. Any deviation from this can have a painful impact on your processes, and you will not be able to influence or prevent this.
Rigid in terms of marketing agility
This point is closely related to the previous one. Market trends change rapidly, and the ability to adapt quickly can be critical to business success. White label software may not provide the same level of flexibility that your business plans may require. For example, adding new features or customizing existing ones to respond to market changes may not be possible or may require lengthy negotiations with the software provider.
Dependence on the quality of support
Beyond the overall satisfaction with the feature set and how a white label solution functions, a big chunk of your overall satisfaction and peace of mind comes from the quality of support for that product. How quickly they solve your problems, answer questions, fix major issues, and so on.
Slow, unresponsive support can turn the smallest issue into a multi-hour hassle, and you’re unlikely to be able to put up with it for long. Regardless of the quality of the solution you choose, problems will happen, and how quickly the solution’s support solves them directly affects your business.
Best white label email marketing tools to choose from
Now it’s about time to talk about white label email marketing tools that can help boost your processes of creating emails, testing them, managing your campaigns, and so on. We’ll cover each tool, touching on their type, white label features they provide, as well as some nice features that help them stand out.
1. Stripo
Pricing: From a free plan to $550 per month, as well as custom pricing.
Type: Email builder.
G2 rating: 4.8 out of 5.
Stripo is an email design platform that provides one of the most intuitive and feature-rich editors for creating emails of any complexity. On top of that, the editor’s functionality, in addition to the online version, also has a white label integration plugin.
The Stripo plugin is JavaScript embedded in a business solution that functions as a component. It receives HTML + CSS and returns HTML + CSS after modifying the code. All server components can be deployed at the Stripo end, making it easier for businesses to enter the market without searching for server power.
The plugin is extremely flexible, allowing you to customize the editor’s design and functionality to suit your business needs. All this is in your product, along with the full-fledged Stripo platform’s features like modules for fast email creation and reusing created email pieces in other email campaigns.
Collaboration tools are also worth mentioning, as they make working on emails easier for big teams. With roles and permissions, each user has their own access rights and can participate in real-time email co-editing and check email version history for ultimate email design teamwork.
2. BigMailer
Pricing: From a free plan to $12.50 for 5000 contacts per month.
Type: ESP.
G2 rating: 5 out of 5.
BigMailer is an ESP that helps marketers automate with unlimited sub-accounts and brands to manage, and streamlines their whole email marketing within one tool. It’s an out-of-box white label solution that fees their users only for total usage, which opens opportunities for businesses to provide their own services at their own prices using BigMailer. All BigMailer features can be hosted on the custom domain with branding removed for faster market time for businesses that have no ESP tools to support their processes.
In addition to the aforementioned, BigMailer provides marketers with two types of email editors: drag and drop and HTML, so marketers of any technical knowledge level can create their emails within one platform. This platform is also on the cutting edge of trends and actively working on their AI features, that will be presented in the form of AI-supported subject line generation to help marketers come up with subject line ideas.
Another neat feature is a built-in email validation for ironing out email lists and cleaning them from invalid and risky emails from your list, improving overall deliverability and keeping your domain reputation.
3. Mailjet
Pricing: From $17 per user per month, as well as custom pricing.
Type: ESP.
G2 rating: 4 out of 5.
The next on the list is Mailjet ESP, which also provides marketers with a white label option for email marketers to integrate Mailjet into their platform. Users can also have configurable IP addresses and custom domain options.
Mailjet is an all-around email marketing tool with a great drag-and-drop email builder to create marketing emails fast. It also encourages collaboration during this process with comments and approvals within the editor, as well as roles and permissions for big teams. And to make the email creation process even more efficient, Mailjet has a full-fledged AI copy-creation for their text block based on different criteria and prompts.
To make your email marketing smooth, Mailjet is packed with IP performance monitoring tools to identify issues like poor sender reputation, blocklisting, and email server problems to keep your deliverability as high as possible.
4. ActiveCampaign
Pricing: From $15 per month to $145 per month.
Type: ESP.
G2 rating: 4.5 out of 5.
ActiveCampaign is a great ESP solution if you don’t have one and need to fill the void. It’s a right-away white label solution that provides tons of features to tailor this platform to your brand’s needs. In addition to the classic logo rebranding, you will be able to find HTML/CSS rebranding to change the appearance of the platform’s design elements, the ability to use a custom domain, as well as remove all references and links to ActiveCampaign.
While having wide white label features, this CRM is also packed with great marketing features like AI-based predictive email sending and copy generation for both their email and landing page builders. And what’s more fascinating is that you can generate imagery for your emails using the built-in AI generator. All created content can be stored in Content Manager — a special hub for storing, organizing, and sharing files with all users related to your account.
You can also make your email campaign processes easier with a big library of pre-built automation scenarios, 900 to choose from, for quickly setting up multiple email campaigns.
5. Moosend
Pricing: From $9 per month, as well as custom pricing.
Type: ESP.
G2 rating: 4.7 out of 5.
Moosend is a white label ESP that allows users to white label this platform via API to make it look like their own platform. You can use a custom platform domain as well as a custom landing page domain to reflect your branding with the branding removal feature.
One of the unique Moosend features is a no-code campaign editor that is based around nodes that you can drag and drop on the layout to form complex email sequences. You can also choose from a variety of ready-made campaign templates to speed up your email marketing processes.
To make your email campaign even more impactful, Moosend has an Audience Discovery feature, which uses AI to sort and group your audience according to your criteria.
And if you need to support your campaigns with a specific landing page, Moosend provides you with a landing page builder that also works on a drag-and-drop basis, making it accessible to any marketer.
6. Mailgun
Pricing: From a free plan to $90 per month.
Type: ESP.
G2 rating: 4.2 out of 5.
Mailgun is an ESP email marketing tool that provides quite unique white label features. However, they are not white labeled right away, so you need experienced developers to figure out the Mailgun API. Once you’ve done it, Mailgun will provide you with white labeled domains, IP addresses, and email links so they will become a cornerstone of your reputation-building. Besides that, you will be more successful in convincing ISPs that your marketing emails should be delivered.
Mailgun also made sure that marketers had a place to create emails, and its arsenal includes a drag-and-drop email editor with all the basic features you’ll need to quickly create emails for your campaign. And don’t forget about detailed reputation monitoring, with regular notifications about your domain’s health and how it affects the deliverability of your emails so they can land precisely into recipients’ mailboxes.
If you are a newbie in email marketing, Mailgun’s Virtual Email Assistant is just for you. It’s an AI-powered helper that understands email development challenges and delivers relevant code snippets, configuration steps, and technical explanations. Just ask the question and receive the answer.
7. OptinMonster
Pricing: From $7 per month to $49 per month.
Type: Lead generation tool.
G2 rating: 4.4 out of 5.
Lead generation tools are also vital for your business success, and OptinMonster is the one to choose if you need a white label solution. It’s an out-of-box white label platform which allows their users an easy branding removal, so they can provide their own services based on OptinMonster functionality.
But what about email marketing features? This platform has a full-fledged drag and drop email editor for creating your own email templates or editing ones from their extensive email template library. You can also power your email content with an AI copywriter feature to optimize your email texts, making them impactful and selling.
8. Email On Acid
Pricing: From $99 per month to $179 per month, as well as custom pricing.
Type: Email testing tool.
G2 rating: 4.5 out of 5.
Email on Acid is a well-known email testing service. Testing is a must to deliver flawless emails to inboxes, and this service is a great choice when you need a white label testing solution for your platform. It helps marketers and advertising specialists check the display of email templates on popular email services, validate the contact base, and avoid errors when sending out a newsletter.
Email on Acid can be integrated using their API, so all the testing features needed will be available within your platform. And when we say all, we mean email client testing, blacklist verification (checks blocklisted domains in the content of your email), and much more. Since you are checking your email for errors, you’ll have an email code editor to quickly resolve them without the need to use third-party tools.
Email on Acid is the ultimate choice for creating bug-free emails for your campaigns. It’s a great solution that Stripo approves. We implemented the Email on Acid integration a long time ago, and since then, it has helped millions of email marketers test the emails they create within our platform. Check out how this integration works in our dedicated article.
Wrapping up
White label email marketing tools are your lifesavers when you need to enter the market fast but have no resources for creating your own solutions. They provide you with needed features and opportunities to offer services (or maintain your own operations) while keeping your brand identity. Besides that, white label tools can become a part of your own platform, adding more features and scaling up your existing platform. And if you need such a tool to enhance your email design processes right now, the Stripo plugin is at your service.
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