Why You Aren’t Getting Leads For Your New Business

So, you’ve just launched a new business and come up with a stellar lead generation strategy, put in the work, but the outcome is not as planned. What could have possibly gone wrong? And why?  

For a new business, generating leads is absolutely essential. A struggle to do so can be a real issue for many businesses, old and new. 

At GrowTraffic, we spend a lot of time strategising, blogging, and supporting clients with lead generation. But sometimes, despite having a great product/service, a functioning website, and a shared advertisement, the leads just don’t come in.  

In this blog, we will help you get to the bottom of why you aren’t getting leads for your new business.  

Why You Aren’t Getting Leads For Your New Business: What GT Says 

1. Your Website Is Not Optimised For Search Engines  

It’s all well and good having an aesthetically pleasing website, but at the end of the day, if it’s not optimised for search engines, it may as well be invisible online.  

It’s been calculated (admittedly, not by us), that there are around 252,000 websites created every day. Without appealing to search engines, through the means of SEO, your website stands very little chance of being found. 

At GrowTraffic, our job is to seek the approval of search engines. We beg for their attention and bend to their every whim. If it were a relationship, let’s just say, GrowTraffic is definitely not the one wearing the pants. 

Here are some *very* basic boxes you need to tick to ensure your website is optimised for SEO:  

• Your meta titles and descriptions are captivating and keyword-rich 

• The structure of your site is user-friendly 

For assistance with your SEO strategy, reach out to our specialists at GrowTraffic. 

2. You’re Targetting The Wrong Keywords 

Nailing a keyword strategy is directly linked to generating promising leads for your website.  

It can seem like an appealing strategy to focus on the obvious, broad, highly searched keywords, as you would assume the search volume grants the likelihood of some lead generation. But in reality, highly competitive keywords are not the best way to capture your target audience. 

Instead, we suggest using long-tail keywords that align with your audience’s intent. With a refined strategy, you are more likely to connect with the right people.  

The best way to optimise on those longtail keywords is to post blog content, that directly addresses your audience’s concerns. 

3. You Lack Quality Content  

In the online world, content is power. It is the key to appealing to search engines and generating leads. Though we would always recommend creating content for your audience, and not for search engines, it is in some ways like a two-way street. Helping and supporting leads will in effect improve your SEO. 

Producing high-quality, useful content will not only boost your rankings but will also keep leads engaged and prove your expertise to them. Keeping them on-site for longer improves your chances of converting leads.  

All the content you produce should display your Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). 

4. Poor User Experience  

We live in a world now where waiting longer than a couple of seconds for something to load on our phones has become frustrating.  

If your website is slow-loading and hard to navigate, it will probably drive potential leads away. Google prioritises user experience and so should you.

So, if you’re wondering why you aren’t getting leads for your new business, you should check your business: 

• Loads quickly (ideally under 3 seconds) 

• It is easy to navigate and find information 

• Is mobile-friendly and responsive 

• Has clear CTAs (calls to action) guiding users to contact you or make a purchase 

5. You’re Ignoring Social Media & Paid Ads 

Nowadays, having a well-optimised website just isn’t enough. Remember, people aren’t only using search engines to seek answers to their questions anymore. Nowadays, more and more people are using social media to look for advice, businesses, and services. 

Organic SEO is powerful on its own… But, pairing it with social media and paid advertising can help to accelerate your results. If you haven’t already created your business’s social accounts, now is the time! 

Running targeted PPC campaigns (Google Ads, Facebook Ads, LinkedIn Ads) can help attract the right audience while your SEO efforts build momentum. 

Lead Generation With GrowTraffic  

We hope this blog has helped you understand why you aren’t getting leads for your new business, and what you can do about it. 

Getting leads for your new business isn’t just about having a top-notch website- it’s about having a strategic digital marketing plan in place.  

If you’re struggling to generate leads, GrowTraffic is here to help. Our SEO specialists can audit your website, refine your strategy, and get you in front of the right audience. 

Need help generating more leads? Get in touch with GrowTraffic today and let’s start growing your business!